Category: Marketing
Hotwire, the global technology communications and marketing consultancy, announced the appointment of Melissa Cullen to the new role of managing director of communications for the Asia-Pacific region.
Wunderman Thompson, a WPP agency, announced the appointment of Audrey Kuah as its new chief executive officer of Asia-Pacific.
Prior to her new role, Gonzales held key roles in indie web3 game studios as the chief operating officer of Serriva Labs and the former head of operations of YGG Pilipinas for more than a year.
The new appointments are Huixan Yang as customer experience director, and Jeff Piniros as sales development director. These appointments are in line with Meltwater's expansion in the area, which has been centered on Southeast Asia and Japan.
Dentsu Philippines has been selected as the integrated media agency of record for Jollibee Foods Corporation (JFC) to grow the company’s brand awareness and market share.
Recently having secured domestic partnerships with five Malaysian and Singaporean brands, Lion & Lion sets its sight on steadfast growth, renewing a 3 year old partnership and expanding their creative and social team in the process.
Online recruitment platform Bossjob has initiated the ‘Boss Big Bonus’ campaign worldwide as a move to attract new users and enhance employer retention by introducing a $500,000 cash reward.
Users can also make digital payments via their local digital wallet, including China’s Alipay, Hong Kong’s AlipayHK, Malaysia’s Touch ‘n Go eWallet and South Korea’s Kakao Pay without having to carry cash or exchange to Thai currency.
Under the joint venture, JFC will own 60% of the business while FCPL will own the remaining 40%. Both companies have committed to invest up to PHP250.0m to the join venture, which shall have its own resources and personnel with JFC taking the lead in the management and operation of the business.
In this role, Sim will be managing all corporate partnerships and commercial initiatives, backing Bondee's efforts to further drive engagement with users and brands across the region.
