Category: Marketing
In the campaign, KFC Thailand and Wunderman Thompson invited partners and family members to take over household chores as well as caring for the family, and to appreciate everything that their moms do.
McDonald’s Indonesia has revealed its new J-Pop advertisement jingle titled ‘Nihon No Fureeba’ written fully in Japanese, to promote the relaunch of McDonald’s ‘Taste of Japan’ burgers.
CFS Edge is part of a $430m investment in technology by CFS over four years and promises to change the game for Australian advisers who service higher net wealth clients.
Canvas8 has further strengthened its Singapore presence with the appointment of Andrea Ng as APAC insights director and the promotion of Hannah Langton from regional partnerships director for APAC to regional lead for APAC.
According to IPG Mediabrands, Chong aims to pursue opportunities outside the group.
Online food and grocery delivery platform foodpanda and influencer hiring automation platform Tellscore have teamed up with the Tourism Authority of Thailand (TAT) to bring Thai soft power to the world as part of the 'Amazing Thailand’ campaign.
The report suggests that a majority of marketers and advertisers fall short in programmatic advertising with overlooked privacy regulation changes, digital ad spend wastage, and below average confidence towards data, analytics, and insight systems within emerging channels.
With its new board members, PRHK’s focus remains to enable active and emerging professionals to navigate the dynamic communications landscape of Hong Kong, while also supporting their members and the wider PR community to gain meaningful connections and facilitate knowledge sharing.
In a LinkedIn post, she said that she looks forward to embarking on a new journey in her career, and take on a more external-facing and commercial role in the tech sector.
According to the data provided by GrabAds, brands should take this as an opportunity to switch gears from short-term “revenge travel” campaigns to planning long-term repeat-customer strategies.
