Category: Marketing
The 3-minute ad, entitled ‘Live Life to the Fullest’, offers viewers a mother-daughter story that highlights the value of being able to love now before it’s too late.
The campaign by BBB aims to instill trust in consumers considering a convenient second-hand phone purchase through Carousell’s 40-point check system that rigorously examines phone quality before being sold.
AirAsia has enlisted the help of Malaysian synth-pop artist Sam Lopez (aka lost spaces) for the Sounds of Asean music project to celebrate and showcase the diversity of Southeast Asia for ASEAN Day.
The study found that 62% of the Southeast Asian population are currently holding debts or loans, with Malaysia and Vietnam emerging as the nations grappling with the highest amount of people who currently have loans or debt.
Marriott International has announced a slew of executive appointments across Asia-Pacific, excluding China, which positions the company for future growth in the region and tap into its leadership pool to better meet localised needs and support customers, associates, and owners.
In his new role, Rummel will be responsible for growing CRIF’s broad range of information solutions for financial institutions, corporations, and SMEs, including credit reporting and credit risk data and analytics services in Malaysia.
The successful large fundraiser comes amidst a global slowdown in fintech growth and funding. Despite the difficult financial market conditions, Endowus has continued to experience accelerated growth with group assets now crossing US$5b.
Havas Group’s specialist entertainment communications and PR agency Organic Pacific has strengthened its line-up with four new hires, including Nathan Dann as head of entertainment, Emily Macgroarty and Lauren Patterson as account managers, and Alexander Hon as the new account coordinator.
Businesses of today are increasingly recognising the paramount significance of customer engagement for sustainable success. In this pursuit, the integration of Artificial Intelligence (AI) tools has emerged as a game-changer.
The new campaign by Wunderman Thompson Singapore and the Ministry of Home Affairs features everyday people and shows how they play their roles in protecting others simply by drawing on their personalities and innate strengths.
