Category: Marketing
India – Mars Wrigley India has collaborated with marketing agency DDB Tribal on its newest television commercial campaign for its 25-year-old fruity bubblegum brand, BOOMER.
Located at the Sunway Pyramid blue concourse in Kuala Lumpur, Kentucky Town was open to the public from July 4 to July 10, 2023. In partnership with KFC, VMLY&R planned and executed on-ground activations and communications around the event.
The partnership between AirAsia Philippines and DTI aims to proudly carry world-class Filipino talent and products throughout Asia and beyond. This also fulfills Capital A President and CEO Tony Fernandes' vow to promote Filipino brands all over ASEAN.
Data from GWI’s study touches on how millennial preference can contribute to the rise of brands, media platforms, and even influencers, as well as what millennials seek in brands that they purchase on a regular basis.
Telecommunications company Vodafone joined forces with Live Nation, a live entertainment company, and its joint venture partner Secret Sounds to give customers presale access to upcoming live music shows in Australia.
She also retains her existing role as Chair of McCann Worldgroup’s APAC Creative Leadership Community (CLC).
GoTo’s on-demand multiservice tech platform Gojek entered into a partnership with yuu Rewards Club and DBS Bank to bring exclusive loyalty rewards and benefits to its users in Singapore.
The Secret Little Agency’s remit includes global brand and marketing strategy and communications development including brand and product campaigns. TSLA is the first APAC-based agency to be appointed as global AOR for Star Alliance.
In a publicly-released letter by current Adobe chair and CEO Shantanu Narayen, he said that Warnock’s passing has been a sad day for the Adobe community and the industry for which he has been an inspiration for decades.
Global communications group Havas has announced the appointment of seasoned media and marketing specialist Rastislav Kanuch as the CEO of Havas Cambodia.
