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Category: Marketing

Jonathan Beh joins MRM as CEO for China
Jonathan Beh joins MRM as CEO for China
Posted on August 28, 2023
by Teddy Cambosa
The appointment takes effect on September 1, as he will be reporting to Ghassan Harfouche, president at McCann Worldgroup Asia Pacific.
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SHEIN teams up with SPARC Group to amplify reach of Forever 21 products
SHEIN teams up with SPARC Group to amplify reach of Forever 21 products
Posted on August 25, 2023
by Teddy Cambosa
The partnership is expected to expand SPARC Group's distribution of Forever 21, adding value and variety for SHEIN's extensive customer base.
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TBWA\Hong Kong announces key role elevations
TBWA\Hong Kong announces key role elevations
Posted on August 25, 2023
by Teddy Cambosa
Under the leadership of Jan and the management team, TBWA\Hong Kong has been an innovation beacon across the global collective, successfully reshaping its capabilities from communications to brand experience.
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DBS makes metaverse debut with sustainable adventure game concept
DBS makes metaverse debut with sustainable adventure game concept 
Posted on August 25, 2023
by Teddy Cambosa
In line with the ‘Towards Zero Food Waste’ initiative of DBS in 2020, the virtual experience highlights the global food waste challenge and what Businesses for Impact supported by the DBS Foundation are doing to address the issue.
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Moroccan coffee chain Bacha Coffee unveils inaugural Hong Kong boutique, takeaway experience chain
Moroccan coffee chain Bacha Coffee unveils inaugural Hong Kong boutique, takeaway experience chain
Posted on August 25, 2023
by Teddy Cambosa
Guests on the go may indulge in the unique Bacha Coffee takeaway experience, where they can choose from over 200 coffees alongside an assortment of 8 varieties of multi-coloured signature sweet and savoury croissants.
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DHL Global Forwarding announces strategic leadership appointments in Asia Pacific 
Posted on August 24, 2023
by Aliza Carmona
DHL Global Forwarding, the freight specialist arm of DHL Group, has announced three strategic leadership appointments in Asia Pacific: Karsten Michaelis as the new president and representative director of DHL Global Forwarding Japan; Edwin Pinto as managing director of DHL Global Forwarding India; and...
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OMD appoints Dileep Raj Singh as new head of digital in APAC
OMD appoints Dileep Raj Singh as new head of digital in APAC
Posted on August 24, 2023
by Teddy Cambosa
As head of digital, Singh will be accelerating OMD’s digital leadership agenda, rooted in helping clients address their business challenges and digital ambitions. He will be supporting OMD’s local teams in APAC on operational excellence, as well as its digital transformation frameworks and roadmaps.
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PropertyGuru’s Rumah.com to shut down on November 30
PropertyGuru’s Rumah.com to shut down on November 30
Posted on August 24, 2023
by Teddy Cambosa
All of the 61 employees affected by the shutdown will be offered enhanced packages, healthcare support and assistance in their transition to new opportunities, Krishnan also added.
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CelcomDigi’s National Day campaign showcases local crowdsourced AI film via Naga DDB Tribal, M&C Saatchi
CelcomDigi’s National Day campaign showcases local crowdsourced AI film via Naga DDB Tribal, M&C Saatchi
Posted on August 23, 2023
by Teddy Cambosa
To conceptualise the film, the public was given footage of an everyday Malaysian wandering the streets. They were then invited to transform scenes from it, using generative AI tools to express their vision.
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Etiqa Insurance Singapore’s new campaign encourages Singaporeans to enjoy life’s unexpected journeys
Posted on August 23, 2023
by Aliza Carmona
Etiqa Insurance Singapore, a life and general insurance provider, unveiled its latest brand campaign, ‘With You for the Ride’, which aims to ignite the spirit of adventure among Singaporeans and invites them to explore life’s diverse possibilities and excitement in unexpected journeys.
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