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Category: Marketing

Behind the scenes of Kopi Kenangan’s debut in Singapore
Behind the scenes of Kopi Kenangan’s debut in Singapore
Posted on October 10, 2023
by Teddy Cambosa
In an exclusive interview with MARKETECH APAC, Kopi Kenangan stated that its Singaporean debut not only marks their continued foray into the the Southeast Asian market but also in response to a thriving local coffee scene in Singapore. 
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Constant Contact appoints Renee Chaplin as VP for APAC to accelerate regional growth
Constant Contact appoints Renee Chaplin as VP for APAC to accelerate regional growth
Posted on October 10, 2023
by Teddy Cambosa
In her new role, Chaplin will be responsible for leading Constant Contact’s growth in the APAC region and will be scaling its operations. 
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AS Watson highlights 180-year long heritage with latest brand refresh
AS Watson highlights 180-year long heritage with latest brand refresh 
Posted on October 9, 2023
by Teddy Cambosa
The refreshed brand direction aims to bring its 180 years of heritage to the forefront of the business with added vitality to propel the company towards achieving sustainable growth in decades to come.
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YouTube, Ministry of Home Affairs Singapore collaborate to reinforce scam awareness and prevention
YouTube, Ministry of Home Affairs Singapore collaborate to reinforce scam awareness and prevention
Posted on October 9, 2023
by Teddy Cambosa
This was revealed at the second edition of the YouTube Creators for Impact programme with the MHA, showcasing a series of anti-scam videos developed by local YouTube creators to raise consumer awareness around scam prevention.
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Generative AI takes centre stage in top emerging media trends set to shape the industry in 2024: report
Posted on October 9, 2023
by Aliza Carmona
With almost 63% of marketers already using it, generative AI is expected to shape the industry in the coming months, a report from dentsu revealed.
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Andaz Singapore launches digital treasure hunt map to invite users embrace the role of story hunters
Andaz Singapore launches digital treasure hunt map to invite users embrace the role of story hunters
Posted on October 9, 2023
by Teddy Cambosa
Conceptualised alongside local creative and production studio UNCANNY, the campaign motivates participants to transition from being mere tourists to embracing the identity of a local, inviting them to extend their stay and immerse themselves in the vibrant tapestry of Singapore.
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Hivestack announces expansion in Thailand through Up Media partnership
Posted on October 9, 2023
by Teddy Cambosa
This partnership will involve the integration of 2,000 Up Media DOOH screens located in upscale shopping malls, office buildings, hotels, and residential complexes into the Hivestack supply side platform (SSP). Through private marketplace (PMP) and open exchange agreements, these screens will be made...
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Shilla Travel Retail concession secures four-year contract extension at Changi Airport
Posted on October 9, 2023
by Aliza Carmona
Changi Airport Group (CAG) announced it will extend the tenancy of Shilla Travel Retail for the perfumes and cosmetics concession by four more years to continue providing passengers with a quality beauty retail experience.
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CHEP Network welcomes Rob Stone as director of people and culture
CHEP Network welcomes Rob Stone as director of people and culture
Posted on October 9, 2023
by Teddy Cambosa
In his new role, Stone will be leading the agency’s people and culture initiatives, in addition to joining the businesses executive leadership team.
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Edelman appoints new APAC leads for influencer, business marketing
Edelman appoints new APAC leads for influencer, business marketing
Posted on October 9, 2023
by Teddy Cambosa
Soh will report to Tyler Vaught, global head of influencer marketing at Edelman while Murphy will report to Joe Kingsbury, global chair of B2B marketing at Edelman.
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