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Category: Marketing

Crunchyroll’s Akshat Sahu on platform’s ramped-up SEA expansion, improving anime experience beyond streaming
Crunchyroll’s Akshat Sahu on platform’s ramped-up SEA expansion, improving anime experience beyond streaming
Posted on September 2, 2024
by Teddy Cambosa
For that, we recently spoke exclusively with Akshat Sahu, senior director of marketing for APAC at Crunchyroll to learn more about Crunchyroll’s plans in Southeast Asia, and learning more about why anime is more than just the streaming experience.
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STB promotes family travel in Singapore through latest tourism initiative in Malaysia
STB promotes family travel in Singapore through latest tourism initiative in Malaysia
Posted on September 2, 2024
by Aliza Carmona
Featuring personal stories of family vacations, Singapore Tourism Board's new content encourages Malaysian families to visit Singapore.
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How brands should improve their e-commerce marketing strategies, as told by APAC marketing leaders
How brands should improve their e-commerce marketing strategies, as told by APAC marketing leaders
Posted on September 2, 2024
by Teddy Cambosa
As part of our E-Commerce Marketing 2024 series, we recently interviewed marketing leaders across Asia-Pacific to learn more about their actionable insights and advice for brands to elevate their e-commerce marketing strategies.
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Grab-modern-day-heroes
Grab celebrates delivery, driver partners as modern-day superheroes in new National Heroes Day campaign
Posted on September 2, 2024
by Aliza Carmona
In celebration of National Heroes Day, Grab has launched a new campaign that shines a spotlight on the crucial roles that delivery riders and ride-hailing partners play in the lives of countless Filipinos.
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Here’s what industry leaders say about e-commerce marketing’s future–from RMN’s rise to AI-powered solutions
Here’s what industry leaders say about e-commerce marketing’s future–from RMN’s rise to AI-powered solutions
Posted on September 2, 2024
by Teddy Cambosa
Looking ahead, marketing leaders must prepare for a landscape where agility and adaptability are key. The growing demand for sustainable and socially responsible business practices also impacts e-commerce strategies, pushing brands to align their marketing messages with these values. 
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Colonial First State urges Australians to take charge of their superannuation in latest campaign
Colonial First State urges Australians to take charge of their superannuation in latest campaign
Posted on September 2, 2024
by Aliza Carmona
With the majority of Australians leaving their superannuation on autopilot, Colonial First State urges them to be more involved in their fund management in a new campaign.
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Water purifier brand Sterra apologises over false, misleading marketing practices following CCCS investigation
Water purifier brand Sterra apologises over false, misleading marketing practices following CCCS investigation
Posted on August 30, 2024
by Teddy Cambosa
It has also thanked CCCS and PUB–the country’s water supply government agency–for alerting them of consumer concerns about their advertising.
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GCash’s latest film features Paralympic medalist Adz Dumapong, highlights financial challenges of local para-athletes
GCash’s latest film features Paralympic medalist Adz Dumapong, highlights financial challenges of local para-athletes
Posted on August 30, 2024
by Aliza Carmona
Mobile payments service GCash has released a short film featuring the journey of Paralympic medalist Adeline “Adz” Dumapong, highlighting the financial challenges experienced by para-athletes in the Philippines.
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gold sponsor hubspot
HubSpot joins as Gold Sponsor for “Customer Marketing Asia 2024” in Singapore, leading the discussion on customer experience & advocacy
Posted on August 30, 2024
by Aliza Carmona
As MARKETECH APAC launches its inaugural “Customer Marketing Asia 2024” conference in Singapore, we're excited to welcome HubSpot as a Gold Sponsor, where they will lead the discussion on moving beyond ‘transactions’ to build & nurture strong customer relationships.
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MARKETECH APAC brings 'What’s NEXT in Marketing' conference to Indonesia, advancing future marketing strategies
Posted on August 30, 2024
by Aliza Carmona
MARKETECH APAC is bringing its What’s NEXT in Marketing series to Indonesia. The What’s NEXT in Marketing: Indonesia 2024 conference, scheduled for 7 November 2024 at Pullman Jakarta Indonesia, will bring together industry experts to share experiences, insights, and foresights that will shape the future...
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