Category: Marketing
This integration will also provide clients with the tools they need for a complete view of their media presence and performance, encompassing earned, owned, and shared media landscapes.
Orchard is set to oversee the digital creative operations across Detmold Group’s businesses, including Detpak and Paperpak.
In the survey, it noted that tech-savvy individuals, representing 15-20% of the population, prioritise a balance between innovation and human-centric practices. They acknowledge the revolutionary potential of AI while expressing deep concerns about its societal implications.
Pizza Hut Hong Kong has teamed up with iProspect Hong Kong for a Halloween-inspired campaign that brings a spooky twist to their menu, featuring a special-edition product and an interactive experience to engage customers throughout the season.
Creative agency Iris Singapore has appointed Paolo Agulto as executive creative director (ECD) to boost its creative output for clients.
Hong Kong Science and Technology Parks Corporation (HKSTP) has joined forces with Grey Hong Kong to unveil ‘IYKYK’ (If YOU KNOW, YOU KNOW), an engaging event that invites the public to experience firsthand the remarkable innovations cultivated by HKSTP.
The month-long campaign, ‘Jollibee’s 45th Birthday Blowout’, ran from October to November 2023 and leveraged GrabAds’ diverse advertising formats to ignite customer excitement, boost purchase intent, and drive more sales. The campaign resulted in a 25x return on ad spend (ROAS).
FCB Interface, part of FCB Group India, has appointed Noor Samra as its national planning director, bringing her extensive experience across both legacy and emerging brands to the agency.
With over 30 Korean beauty, fashion, and lifestyle brands, the new store features products curated for Singaporeans.
Maxim's Group (Maxim’s) has unveiled its collaboration with 7-Eleven to create the innovative canned ‘Coffee BOB,’ a craft beer crafted from upcycled coffee grounds sourced from daily operations at 7CAFÉ.
