Category: Marketing
Jaywing has appointed Rob Hilborn as senior SEO director and Harriet Dawson as digital PR specialist, both with experience in the digital PR practice.
At the heart of this campaign is the iconic GHTK green tape, which Dentsu Redder has redesigned with a digital pixelated effect to symbolize GHTK’s tech-forward evolution and the bridge-ways it creates for Vietnamese merchants to connect supply and demand to deliver growth.
Crafted with independent design studio Pentagram, MotoGP states that their new identity is more than a logo but rather a complete evolution of the brand, including artwork, motion, typeface, visual identity and verbal identity designed to take this exciting sport on earth into a new era.
United Overseas Bank has collaborated with Samsung Ads to launch a multi-country connected TV (CTV) campaign across Southeast Asia during a key sporting event.
Should the deal with Kadokawa proceed, this will make Sony the handler of a large chunk of Japanese media offerings on a global scale.
The report highlights that the top five airline loyalty programs alone saw a 7.75% average growth in valuation from 2020 to 2023 while some travel loyalty programs in the financial services sector have tripled in value since 2019.
More than half of Indonesians (52%) identify as need-based shoppers, with brand-loyal consumers (38%), price-sensitive shoppers (34%), and quality-focused buyers (30%) following in distant second, third, and fourth places, according to YouGov.
Brand and design consultancy Elmwood has appointed Claudia Li and Jean Chen as group account directors to strengthen its leadership team in Singapore.
Apple Inc. is reportedly planning a US$100m investment in Indonesia in an effort to convince the government to lift its sales ban on the iPhone 16.
Studio Birthplace is highlighting the plight of indigenous people fighting to protect the wilderness in a new film produced with Heckler Singapore.
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