Category: Marketing
Mumbai, India — Eyeing to help brands reach customers beyond websites, Criteo and Zepto have sealed a strategic partnership to expand quick commerce advertising across India. The collaboration, which began last year, focuses on using Criteo’s Retail Media Offsite platform to help brands reach...
Kuala Lumpur, Malaysia — YTL Group, in collaboration with Sea Limited, has launched Ryt Bank, a fully digital bank powered by artificial intelligence and developed in Malaysia. The launch positions Ryt Bank as the first AI-native bank created and tailored specifically for the Malaysian market....
Singapore — Aiming to connect regional content creators, art collectors and expand event reach, Lazada sealed a partnership with POP MART, as they bring together POP TOY SHOW (PTS) Singapore 2025, which was held from August 22-24 at the Sands Expo & Convention Centre. As part of the partnership,...
Andrew Balint, vice president of marketing at Airwallex, APAC, said the campaign is designed to stand out in a competitive market.
Jakarta, Indonesia — Cheil Indonesia has recently appointed Iqbal Zakky Hasbianto as digital account lead, as the agency strengthens its digital leadership to accelerate growth across its integrated marketing offerings. “Cheil Indonesia’s strength lies in its ability to integrate creativity, data, and...
New Delhi, India — In a collaborative effort to standardise and elevate digital marketing practices, Dharampal Satyapal (DS) Group has partnered with WPP Media to launch ‘DCODE’, a playbook guide to digital marketing. This is a first of its kind in India and a collaborative effort between DS and...
Key will assume the dual role on October 1 and will be based in Singapore, reporting to Allison Worldwide CEO Jonathan Heit. She brings more than 20 years of experience in strategic communications and leadership across the region.
Singapore — Ebiquity has recently named Deanson Lee as its new general manager for Southeast Asia, a move that is part of the company’s strategy to strengthen its regional leadership and meet the rising demand for sophisticated media performance solutions. Appointed on August 19, Lee will join Ebiquity...
Singapore — South Korea’s instant noodle brand Nongshim is rolling out a tie-in of limited-edition products tied to Netflix and Sony’s animated hit ‘K-Pop Demon Hunters,’ tapping into the film’s surge in global popularity. Special edition cup noodles, modelled after the bowls slurped by Rumi, Mira, and...
Manila, Philippines — The Department of Trade and Industry (DTI) confirmed that its latest investigation into the Jollibee “Burger Blowout Promo” showed fraudulent attempts of alleged exploiting fake names and even artificial intelligence (AI) – generated names, during the raffle’s third week draw. ...
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