Category: Marketing
United States — Horizon Media Holdings and Havas have announced the creation of a new global agency network, ‘Horizon Global’, which will operate as a commercial joint venture between the two companies. The network, headquartered in New York and spanning more than 100 countries, combines the media operations...
Singapore – Cathay Pacific has taken off with its first multi-country Connected TV (CTV) campaign in partnership with Samsung Ads, spotlighting The Aria Suite as the height of business class luxury for affluent, travel-ready households. Created by Publicis, the campaign delivered an immersive home-screen...
Singapore – To mark the 100th anniversary of the Singapore Co-operative Movement, the Singapore National Co-operative Federation (SNCF) has launched a short film showcasing how co-operatives have evolved through the years. Titled ‘All of Us’, the film draws on the origins of Singapore’s credit co-operatives...
Manila, Philippines — Coca-Cola has launched the 2025 season of Coke Studio across the ASEAN and South Pacific region, with a renewed focus on science-backed production and immersive fan engagement. Now in its ninth year in the Philippines and with established editions in Australia, New Zealand, and...
Taipei, Taiwan – Bolt has launched its ride-hailing service in Taiwan, introducing a new option for people in Taipei to move around the city and earn. Operating in more than 600 cities worldwide, the company brings global expertise tailored to local needs. Its entry marks its first in East Asia...
Hong Kong – Swire Coca-Cola has transformed Hong Kong’s iconic Avenue of Stars with a giant Coca-Cola bottle photo installation, celebrating its 60th anniversary in the city. Five Coca-Cola bottles, each standing two metres tall, have been set up along the Victoria Harbour waterfront, forming a temporary...
Sydney, Australia – National insurer AAMI has launched a nationwide road safety initiative that steers safe driving into a competition, giving Australians the chance to test their skills and claim the title of one of the nation’s safest drivers. Created in partnership with Leo Australia, The AAMI...
Australia — Uniting NSW.ACT has launched a brand new campaign, developed in partnership with independent creative agency Paper Moose, titled The Change You Can Feel. This is the first collaboration between the two organisations since Paper Moose secured the account in April. The campaign, which begins...
The media industry Florence Wong entered more than 30 years ago looked very different from today. Starting out as a media executive at Grey Advertising in China, she worked in a time when media teams managed planning, buying, and strategy under one roof—an experience that gave her an early respect for...
Singapore — Lazada has announced a partnership with South Korea’s Gmarket to make 20 million Korean products available to shoppers across Southeast Asia. The move will allow consumers in Singapore, Malaysia, Thailand, the Philippines, and Vietnam to access a wide range of Korean goods, including beauty...
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