Category: Marketing
Singapore — Digital travel platform Agoda has announced a new partnership with ONYX Hospitality Group as part of its ongoing expansion of the flagship store initiative, which aims to provide hotel groups with enhanced brand visibility and global marketing opportunities. The partnership was announced...
The redesign includes a new logo, colour palette and custom typeface, which PepsiCo said are meant to represent its values and its ambition to show greater cohesion between its corporate identity and its consumer-facing brands.
Publicis Groupe to acquire HEPMIL Media Group, boosting its influencer marketing capabilities in SEA
Singapore – Publicis Groupe has entered into a definitive agreement to acquire HEPMIL Media Group, an influencer agency in Southeast Asia that partners with more than 450 brands and 3,000 creators across the region. Founded in 2015 in Singapore, HEPMIL traces its roots to its media platforms SGAG (established...
Singapore — METT Singapore has officially opened its doors at Fort Canning Park, introducing a new addition to the city’s hospitality scene. To mark its launch, the hotel released a short film titled ‘Simply Magnetic’, featuring a sunbed and pool umbrella as its central characters in a light-hearted...
Hong Kong – Triumph has teamed up with VML Hong Kong to launch a new APAC-wide campaign that empowers women to embrace authenticity and inner confidence. Titled “Just Like You”, the regional campaign challenges societal pressures for external validation, encouraging women to reject the need for outward...
Manila, Philippines — A new short film titled ‘Sayang Ka? No, I’m Worth It’ has been released across YouTube, TikTok, and Facebook by L’Oréal Paris Philippines, encouraging audiences to rethink societal expectations surrounding success, personal timelines, and self-worth. Produced by L’Oréal Philippines...
Hong Kong – Alibaba-backed South China Morning Post (SCMP) is reshaping its leadership structure, appointing editor-in-chief Tammy Tam as publisher in a newly created role while CEO Catherine So departs after 3½ years. The leadership changes were announced by board chairman Joe Tsai on Monday. Under...
The consultancy has named Annelies Verhaeghe as chief innovation officer, a newly created role aimed at scaling innovation and integrating AI-enabled tools into Human8’s broader consulting practice.
Manila, Philippines – Maya Bank, together with Dentsu Creative Manila, is flipping the script on financial elitism with “Welcome to Maya Black”, a campaign that reimagines the iconic ‘Black Card’ for a new generation. Long the symbol of exclusivity, the Black Card has been reinvented as a statement of...
Mumbai, India – Skipper Pipes has launched a new advertising campaign featuring its long-time brand ambassador, MS Dhoni, developed in collaboration with creative agency ZeroFifty Mediaworks. Based in Kolkata, Skipper Pipes is a manufacturer of high-performance piping systems used across residential,...
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