Category: Global
Location Media Xchange (LMX), the enterprise software provider for out-of-home (OOH) media owners, has announced its partnership with UAE-based digital-out-of-home (DOOH) advertising company BackLite Media to offer advertisers access to a more expanded inventory.
In comparison to single-scroll ad formats, BrandStory delivers three times the ad area and 2.8 times longer viewing periods, addressing businesses' growing demand for more real estate to produce outcomes globally. It combines awareness, investigation, and action in a whole solution.
The program is set to kick off in early 2024, offering participants the opportunity to have all-expense paid trips to major esports events, access to seasoned esports professionals from G2’s roster, in-person and digital sessions with mentors that also feature workshops, and a comprehensive educational...
Bigo Live plans to build on its current creator-centric incentive programs and initiatives through the Amateur Streamers Incentive Program. The program's goal is to inspire Bigo Live users to start their own live streaming sessions, which will attract more users to the network. Additionally, it aims...
Landor & Fitch, a brand consulting firm under WPP, has announced its official rebranding as Landor as it introduces expanded consulting capabilities. Inspired by the transformative power of water, the brand’s refreshed ultramarine identity pays tribute to the origins of the business founded by Walter...
Prior to her appointment, Johnson served as the chief marketing officer of Talkdesk, where she led the firm’s marketing organisation through a transformative growth period, taking the company from 66th place in the Forbes Cloud100 list in 2019 to 8th place in 2022 and 2023.
This partnership with SnapLogic reflects Syncron’s commitment to enhancing its customer’s experiences and delivering tangible benefits, including reduced implementation timelines and improved returns on investment.
South Korean multinational electronics company LG has partnered with advertising agency TBWA\Chiat\Day New York for its new ‘Better Choices Make a Better World’ campaign that echoes the company’s commitment to sustainability.
Cross-border payments network TerraPay has announced its global partnership with online payments account Maya to empower seamless money transfer services for Filipinos across the globe.
Part of the expansion of Kantar’s creative testing portfolio, the new attention framework gives advertisers a summary of an ad’s ability to capture viewers’ attention, gain a comparison to norms, and access a second-by-second trace to diagnose where attention is retained and lost.
