Category: Global
Madrid Turismo by IFEMA Madrid has officially launched its multi-million Euro campaign initiative that promotes Madrid to the Asian tourism market.
Sprinklr, the unified customer experience management (Unified-CXM) platform, has announced its expanded strategic partnership with multinational advertising company WPP to bring AI-powered customer experience management solutions to global brands.
Developed with global SaaS provider Eagle Eye, me&u engage is an omnichannel loyalty, promotions and subscription platform set to influence customer behaviour along the path to purchase, helping drive incremental spend from both new and existing customers.
Aiming to be the electric vehicle (EV) leader in Europe by 2025, PEUGEOT has consolidated all its global advertising communications, across Europe, Middle-East-Africa, South America, Mexico and Asia Pacific into Accenture Song.
The new report explored how individuals on social media are reevaluating and reshaping their sense of self-worth in the context of increased commercialization and commodification. They are questioning the value of their participation and involvement, their communities, and their creative contributio...
Moreover, she will promote innovation across Yahoo’s products and demonstrate the brand’s evolution, leading end-to-end communications that help consumers, partners, and employees connect with Yahoo’s mission, and will partner closely with Yahoo’s marketing to tell integrated stories at the intersection...
SeenThis proprietary adaptive streaming technology actively reduces the amount of data required to deliver content, eliminating ‘data waste’ - data transferred unnecessarily, not "consumed".
The rapid adoption of this new application of Amperity demonstrates the important role first-party data will play in informing paid media strategies.
In a communication by chief executive officer Satya Nadella, he said that through the years Capossela has been with the company, he has shown a terrific job as their CMO driving revenue and brand love for the company.
These developments emphasise dentsu’s ambition to build highly integrated, people-centred, end-to-end solutions, as well as its commitment to its enduring global leadership brands including Carat, iProspect, dentsu X, Dentsu Creative, Merkle and Tag.
