Category: Global
The acquisition is expected to close in the first quarter of 2024 and is subject to Ascential shareholder approval, regulatory approvals, and customary closing conditions.
According to the company, the solution is helpful for advertisers of all sizes—enabling those that do not have in-house capabilities or agency support to more easily create brand-themed imagery, while also supporting bigger brands, who are constantly looking for ways to be more efficient around creative...
In her new role, Wilson will be responsible for bringing together Landor & Fitch’s growing group of brand and design specialist agencies to create unique integrated client solutions.
Global digital experience analytics company Contentsquare has announced the appointment of Jean-Christophe Pitié as its new chief marketing and partnerships officer to lead the marketing organisation and partnerships.
Composed of Optimizely’s integrated capabilities built on a modern SaaS, Optimizely One offers a highly composable architecture, giving teams the flexibility to choose what they need in their marketing ecosystem.
This acquisition of Arcion will enable Databricks to provide native solutions to ingest data from various databases and SaaS applications into the Databricks Lakehouse platform, with a transaction valued at over $100 million, inclusive of incentives.
Under the MOU, both parties will expand their collaboration and embark on joint campaigns to boost inbound travel to Singapore and promote more in-depth and lesser-known tours and experiences in Singapore.
UM, a global media agency network of IPG Mediabrands, announced it has been named global media agency of record to handle all media duties for global food company General Mills.
Any activity that a user or customer performs on their website or app can be recorded using data connections. With more knowledge of the shopper's user journey, which includes holiday planning, gifting, celebrating, indulging, sharing, and more, the system is able to reach users with holiday messaging...
Data from the report mainly suggests that a company’s reputation is increasingly determined by its response to immediate, public concerns that have universal reach, such as cost of living and the climate crisis.
