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Category: Global

Honey Bajaj appointed as SVP, global chief of consumer experience at CleverTap
Honey Bajaj appointed as SVP, global chief of consumer experience at CleverTap
Posted on May 6, 2022
by Teddy Cambosa
Through her new roles, Honey Bajaj will pioneer CleverTap's extensive program to help companies reimagine customer experience.
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Starbucks announces ventures into NFTs
Starbucks announces ventures into NFTs
Posted on May 5, 2022
by Teddy Cambosa
The themes of these upcoming NFT collections will be born of Starbucks artistic expressions, both heritage and newly created.
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Facebook shuts down podcast platform
Facebook shuts down podcast platform
Posted on May 5, 2022
by Teddy Cambosa
Some of those components that will be discontinued include Soundbites, Podcasts and the Audio destination on Facebook.
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Spotify’s ‘virtual universe’ on Roblox allows online fan, artist relationship
Spotify’s ‘virtual universe’ on Roblox allows online fan, artist relationship
Posted on May 4, 2022
by Teddy Cambosa
The new virtual experience 'Spotify Island' allows fans and artists to engage with one another through the game itself at Roblox.
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Publicis Groupe to acquire SaaS e-commerce intelligence platform Profitero
Publicis Groupe to acquire SaaS e-commerce intelligence platform Profitero
Posted on May 4, 2022
by Teddy Cambosa
Through the acquisition, Publicis Groupe will combine Profitero’s industry leading product data and analytics with the Groupe’s retail media, data, and commerce solutions.
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Red-Havas-and-me&u-communications-mandate
Red Havas nabs global PR remit of mobile ordering platform me&u
Posted on May 3, 2022
by Kathleen Murata
The remit will see Red Havas managing me&u's PR services and media relations across B2B and B2C in Australia, the UK, and the USA.
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MoEngage, Microsoft team up to empower customer-centric enterprises
MoEngage, Microsoft team up to empower customer-centric enterprises
Posted on April 29, 2022
by Teddy Cambosa
Through the partnership with MoEngage, brands can now use Microsoft to bring together transactional, behavioural, and demographic data to create multi-dimensional customer profiles.
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Qualtrics launches new customer service tool Social Connect
Qualtrics launches new customer service tool Social Connect
Posted on April 29, 2022
by Teddy Cambosa
Utah, USA – Experience management (XM) company Qualtrics has launched a new customer service tool called ‘Social Connect’ which enables contact centre, marketing and CX teams to capture, analyse and respond to customer service requests received through chat, email and social media. The new tool can help...
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Hivestack, Xandr form partnership for programmatic DOOH
Hivestack, Xandr form partnership for programmatic DOOH
Posted on April 29, 2022
by Teddy Cambosa
The partnership will allow Xandr advertisers to access Hivestack's premium global DOOH inventory via RTB transactions via Open Exchange and Private Marketplace (PMP) deals.
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GroupM-EssenceMedicom
GroupM unveils new EssenceMediacom, to integrate Neo into Mindshare
Posted on April 27, 2022
by Kathleen Murata
EssenceMediacom is designed to power client growth globally with an agile response to a rapidly evolving media landscape.
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