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Category: Global

Streaming giants Netflix, Disney+ to now move into ad-supported subscriptions, unveils adtech tie-ups
Streaming giants Netflix, Disney+ to now move into ad-supported subscriptions, unveils adtech tie-ups
Posted on July 14, 2022
by Teddy Cambosa
Disney+ has partnered with The Trade Desk, while Netflix partnered with Microsoft. Both are done for their ad-supported subscription.
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Sitecore-'Experience-Manager-Cloud'
DXP Sitecore launches new CMS offering, 'Experience Manager Cloud'
Posted on July 13, 2022
by Kathleen Murata
The XM Cloud helps solve the powering instantaneous, global digital experiences in the cloud without sacrificing the customer experience.
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Guillem Bonavia appointed as Shuttlerock’s new chief strategy officer
Guillem Bonavia appointed as Shuttlerock’s new chief strategy officer
Posted on July 12, 2022
by Teddy Cambosa
Guillem Bonavia will continue the company’s rapid growth and global expansion for Shuttlerock.
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ESPRIT-Joy-the-Dolphin-1
ESPRIT launches new brand mascot, ‘Joy the Dolphin’
Posted on July 8, 2022
by Kathleen Murata
The new mascot 'Joy the Dolphin' embodies ESPRIT’s esteemed heritage and values of cheerful, caring, and uplifting spirit.
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Why-Not-RC-Cola-Mediabrands
RC Cola’s latest campaign challenges teens to have ‘why not’ attitude
Posted on July 6, 2022
by Kathleen Murata
The new campaign by RC Cola takes audiences on a wild reimagining of four of the greatest moments in human history.
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Audience Precision unveils tech platform to provide full media strategy guidance
Audience Precision unveils tech platform to provide full media strategy guidance
Posted on July 4, 2022
by Teddy Cambosa
For Audience Precision clients, Precise360® will deliver quality improvement, greater audience connection and engagement, attention scores for video, faster campaign builds.
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Quantcast launches brand advertising solutions suite for digital marketers
Quantcast launches brand advertising solutions suite for digital marketers
Posted on June 30, 2022
by Teddy Cambosa
Quantcast's brand advertising solutions is catered for digital marketers who demand more from their brand advertising. 
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Airbnb’s ban on parties is now permanent
Airbnb’s ban on parties is now permanent
Posted on June 29, 2022
by Teddy Cambosa
The party ban of Airbnb also includes disruptive parties and events that will continue to be prohibited.
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ANA-LIONS-WARC
ANA ties with WARC, LIONS to launch global business practice to 'crack the code of creative effectiveness'
Posted on June 28, 2022
by Kathleen Murata
The ANA's partnership with WARC and LIONS seeks to launch a project that addresses both the culture of effectiveness within organisations.
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Netflix layoffs 300 staffers amidst falling revenue growth
Netflix lays off 300 staffers amidst falling revenue growth
Posted on June 27, 2022
by Teddy Cambosa
In total, Netflix has already laid off 450 staff members following weak revenue performance.
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