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Category: Global

The exception: Hearing from a Russian global brand in a sea of corporate boycotts
The exception: Hearing from a Russian global brand in a sea of corporate boycotts
Posted on June 27, 2022
by MARKETECH APAC
We've been following the wave of corporate boycotts against Russia since the start of war, but now, we hear out from a Russian ally that continues to do business across the world. Check it out.
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Hivestack-Benjamin-Abbatiello
Hivestack welcomes Benjamin Abbatiello as new global SVP of publisher solutions
Posted on June 24, 2022
by Kathleen Murata
In his new role, Benjamin Abbatiello will be responsible for driving Hivestack’s global publisher solutions division.
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Mastercard unveils first-ever music album as part of sonic brand journey
Mastercard unveils first-ever music album as part of sonic brand journey
Posted on June 24, 2022
by Teddy Cambosa
The 'Priceless' music album by Mastercard incorporates the recognisable melody of Mastercard’s brand sound.
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Havas Group - Alberto
Expert Up Close: Alberto Canteli, CEO & Chairman of Havas Group
Posted on June 23, 2022
by MARKETECH APAC
In the interview, Alberto shares his insights on the advertising and PR industry as it comes out of the pandemic, and also lets us in on Havas' plans for the SEA region as it meets the new emerging trends of the marketing landscape today such as the birth of the metaverse.
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Here are the APAC winners at the Cannes Lions 2022 so far
Here are the APAC winners at the Cannes Lions 2022 so far
Posted on June 22, 2022
by Teddy Cambosa
Here are the latest APAC winners at Cannes Lions 2022 for day one and day two.
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Wunderman Thompson meta
Wunderman Thompson launches beach metaverse activation to mark the start of Cannes
Posted on June 22, 2022
by MARKETECH APAC
USA – Wunderman Thompson has launched the WT Inspiration Beach, an immersive metaverse activation to celebrate the start of advertising’s biggest festival in Cannes together with the metaverse platform, Odyssey. The virtual beach would allow people from all over the world to experience the agency’s unique...
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Blis-funding-from-LDC
Programmatic ad partner Blis secures fresh funding from LDC to drive global expansion
Posted on June 22, 2022
by Kathleen Murata
The fresh funding from LDC will help fast-track Blis' opportunity to drive mass adoption of its privacy-first advertising technology.
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WARC launches new practice to aid brand marketers in e-commerce strategies
WARC launches new practice to aid brand marketers in e-commerce strategies
Posted on June 22, 2022
by Teddy Cambosa
WARC Digital Commerce allow users to track retail media benchmarks and stay ahead of the market with snackable insights on ad spend, among others.
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Cannes Lions
Industry leaders announce alliance in Cannes to mitigate bias in adtech
Posted on June 21, 2022
by MARKETECH APAC
Committing organisations include IBM, Delta Air Lines, WPP, Mindshare, 4A's, IAB and the Ad Council.
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Fiverr launches new platform ‘Togetherr’ to connect creative teams to global brands
Fiverr launches new platform ‘Togetherr’ to connect creative teams to global brands
Posted on June 21, 2022
by Teddy Cambosa
‘Togetherr’ builds on Fiverr’s mission of revolutionising how the world works together. This new platform puts talent and creativity at its core and uses technology.
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