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Category: Global

SWAY Red Havas
Red Havas launches global influencer marketing service SWAY
Posted on July 17, 2023
by Teddy Cambosa
APAC – Red Havas, a group of merged media agencies, has announced the global launch of ‘SWAY’, an end-to-end influencer marketing service designed to drive authentic, engaging and effective brand conversations through influencers.  ‘SWAY’ by Red Havas works with PR, social and experiential marketing...
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IAS Google
IAS introduces brand safety, suitability measurement for Google Video Partners
Posted on July 17, 2023
by Teddy Cambosa
Singapore – Integral Ad Science (IAS) has introduced brand safety and suitability measurement to its total media quality for Google Video Partners (GVP) offering. This development allows advertisers to confidently display their video ads on publisher websites and mobile apps outside of YouTube. IAS will...
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Untitled design (26)
PepsiCo, EA Sports team up to deliver entertainment experiences for football fans
Posted on July 14, 2023
by Teddy Cambosa
This collaboration enables them to work together to offer happy gaming experiences for modern football fans, while also confirming PepsiCo's commitment to engaging fan experiences that include football, music, and gaming.
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TIME appoints Kristin Matzen as its first-ever CCO
TIME appoints Kristin Matzen as its first-ever chief communications officer
Posted on July 14, 2023
by Teddy Cambosa
In this role, Matzen will be overseeing all strategic communications for TIME, including corporate communications, media relations, editorial and event publicity, crisis communications, and more. 
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Untitled design (24)
Tyroo, Pinterest team up to aid advertisers in reaching global audiences
Posted on July 13, 2023
by Teddy Cambosa
Tyroo will give opportunities to advertisers in nations where Pinterest does not yet provide ad services, allowing them to display their advertising on the platform in various countries across the world where Pinterest does provide ad services.
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impact.com launches unified influencer marketing platform
impact.com launches unified influencer marketing platform
Posted on July 13, 2023
by Teddy Cambosa
Said platform brings creators and brands together in a single platform to discover new partnerships, contract, manage, pay and optimise those partnerships based on comprehensive performance insights.
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Lamborghini ventures into podcast scene, to feature stories and insights in the automotive world
Lamborghini ventures into podcast scene, to feature stories and insights in the automotive world
Posted on July 12, 2023
by Teddy Cambosa
Luxury and supercar brand Lamborghini joins the podcast world with their latest release, ‘Beyond: A Lamborghini Podcast’.
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Forest Stewardship Council taps WE Communications as global creative agency
Forest Stewardship Council taps WE Communications as global creative agency
Posted on July 12, 2023
by Teddy Cambosa
The partnership between FSC and WE Communications will focus on developing global marketing and communication programs, enhancing brand campaigns.
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Untitled design (21)
Anzu, IAS introduce solution for monitoring viewability and unauthorised traffic in 2D, 3D gaming environments
Posted on July 12, 2023
by Teddy Cambosa
Singapore — Anzu, an in-game advertising solution, and Integral Ad Science (IAS), a global media measurement and optimization platform, have announced the introduction of an industry-wide solution that tracks viewability and invalid traffic (IVT) across 2D and 3D gaming environments. Anzu and IAS have...
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OMG acquires financial services specialist agency Ptarmigan Media
OMG acquires financial services specialist agency Ptarmigan Media
Posted on July 12, 2023
by Teddy Cambosa
By integrating Ptarmigan's specialized media and marketing solutions designed for financial services brands, Omnicom will benefit from its expertise in the industry. 
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