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Category: Global

Twitter users more likely to quit using platform than pay for Twitter Blue
Twitter users more likely to quit using platform than pay for Twitter Blue
Posted on April 25, 2023
by Teddy Cambosa
According to their latest insights, during the month of March, more than 1.1 million Twitter users deactivated their accounts, compared with about 116,000 who confirmed a signup for Twitter Blue.
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Netflix announces US$2.5b investment in South Korean films, series
Netflix announces US$2.5b investment in South Korean films, series
Posted on April 25, 2023
by Teddy Cambosa
The announcement was made following a meeting with Netflix Co-CEO Ted Sarandos with South Korean president Yoon Suk Yeol following the latter’s ongoing state trip in the United States.
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Global creative agency Amplify launches documentary on how the biggest brands build the world around us
Global creative agency Amplify launches documentary on how the biggest brands build the world around us
Posted on April 24, 2023
by MARKETECH APAC
Called ‘escape into: the evolution of worldbuilding’, Amplify has developed bespoke content that will pull together creative and marketing experts from the biggest brands to explore how they ultimately shape the world around us. 
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WPP acquires sonic branding agency amp, to be integrated into Landor & Fitch
WPP acquires sonic branding agency amp, to be integrated into Landor & Fitch
Posted on April 24, 2023
by Teddy Cambosa
amp’s expertise will strengthen WPP’s offer in experiential branding and its ability to create high-quality, differentiated, and ownable sound experiences for clients.
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Outbrain announces key appointments to C-suite team
Outbrain announces key appointments to C-suite team
Posted on April 24, 2023
by Teddy Cambosa
The newly-appointed executives will support Outbrain’s growth by building upon the company’s existing technologies and product offerings to align with the evolving needs of publishers, brands and advertisers.
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Grace Blue story featured image
Executive search firm Grace Blue announces new appointments to bolster leadership team, advisory board
Posted on April 20, 2023
by Teddy Cambosa
Grace Blue specialises in transformational leadership talent for brands, agencies, media, entertainment, and technology organisations.
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VDO
Global adtech innovator VDO.AI unveils its new division, VDO.AI Entertainment
Posted on April 19, 2023
by Teddy Cambosa
VDO.AI's CEO Amitt Sharma said that they are thrilled to offer VDO.AI Entertainment as an innovative way to engage with their audiences.
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Zendesk adds OpenAI integration to expand AI-powered customer experiences
Zendesk adds OpenAI integration to expand AI-powered customer experiences
Posted on April 19, 2023
by Teddy Cambosa
The combination of these models, Zendesk's industry-leading knowledge management solutions, and OpenAl enables businesses to save even more time by leveraging the power of generative Al to more effectively and efficiently resolve customer service cases. 
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Lux campaign featured image
Beauty brand Lux’s latest campaign encourages sports media to do better in covering female athletes
Posted on April 18, 2023
by Teddy Cambosa
Lux's ‘Change The Angle’ campaign is done in collaboration with Wunderman Thompson Singapore.
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CleverTap unveils AI-powered content creation assistant via OpenAI
CleverTap unveils AI-powered content creation assistant via OpenAI
Posted on April 18, 2023
by Teddy Cambosa
CleverTap and OpenAI's AI-generated content creator Scribe can generate campaign creatives that resonate with the brands’ users.
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