Category: Global
IAS developed an approach that utilises attention as an indicator for assessing a commercial's allure to consumers and its potential for delivering outcomes like sales, conversions, and brand impact.
The placement of the Lenovo ThinkStation product image and wordmark in the centre of the campaign visuals, symbolises the ThinkStation as the bridge between inspiration and creation.
The Yahoo DSP is an all-inclusive platform that provides significant scalability and a full set of capabilities for data analysis, automated bidding, and optimizing ad campaigns across numerous channels.
As a certified Google Ads Partner, Smartly.io helps marketers streamline their processes and assets effectively with tools that build cohesive creative and deliver content that fits the experience of the formats your audiences are engaging with.
William’s new role at the executive board serves as aa natural extension of her leadership position at AZK Media, where she drives critical narratives around AI, data and machine learning on behalf of technology companies around the world.
The new B2B marketing tools from LinkedIn range from AI-powered tools to help streamline work processes, to ad-related tools for marketers.
The new updates encompass their product suites in Adobe Experience Cloud, Adobe Express, and more recently Adobe Firefly.
Li's remit is to lead and represent premium sports and entertainment properties from around the world and leverage and grow teams in the Americas, EMEA and APAC.
The new feature aims to facilitate content creation, improved feedback and assistance, and identification of insights and subsequent actions – all while being committed to enterprise-level governance, security, and data privacy.
In her new role in Canada, she will lead the agency’s Toronto and Montreal offices, with clients including HSBC, Microsoft and several automotive brands.
