Category: Featured
Singapore – As AI continues to redefine consumer expectations, data regulations evolve, and hyper-personalised experiences become standard, marketers in Singapore are navigating a rapidly changing landscape. With a tech-savvy population and shifting customer behaviours, brands must innovate with precision...
Singapore — Globe Telecom and Singapore-headquartered technology services firm NCS have completed their joint venture, strengthening their combined digital, cloud, data and AI capabilities while accelerating expansion across Asia Pacific. The deal, first announced on March 26, 2025, sees Globe retaining...
The marketing industry is no stranger to change. From the rise of digital and social platforms to the accelerating impact of AI, automation, and data, marketers today are navigating a landscape defined by constant disruption. Yet amid conversations dominated by technology, tools, and performance metrics,...
We recently sat down with Vitesh Barar, director of marketing at BMW India and Arjit Sachdeva, co-founder at VDO.AI as they discuss the execution of the campaign, and why brands should look into interactive CTV campaigns as their latest channel for future campaigns, especially when targeting affluent...
Manolis reflects that his personal favorite use of agents and AI workflows is in automating the mundane, repetitive, and complex tasks, effectively removing friction from the creative process.
When you play a game, there is often a lingering curiosity about what it would feel like to stand in the same setting as the characters you see on screen. Some game developers take this a step further, crafting worlds and characters so immersive that players feel as if they are part of the story themselves....
New Jersey, United States — Pantone is bringing its Colour of the Year 2026, PANTONE 11-4201 Cloud Dancer, to life through an expansive slate of brand collaborations designed to translate the ethereal white hue into tangible consumer experiences across technology, lifestyle, hospitality and home. Announced...
USA – ByteDance-owned TikTok has signed an agreement to divest its US assets and establish a new entity backed by mostly American investors, CEO Shou Chew said in an internal memo seen by media on December 18, as the transaction moves toward completion. According to CNN, the deal, backed by former President...
United States — Joe DePinto will retire as chief executive of 7-Eleven, Inc. at the end of the year, bringing to a close more than 20 years at the helm of the world’s largest convenience store chain. Stanley Reynolds, president of 7-Eleven, Inc. (SEI), and Douglas Rosencrans, executive vice president...
Philippines – As AI evolves at breakneck speed, data privacy rules tighten, and hyper-personalised experiences become the norm, marketers in the Philippines face a new kind of pressure — innovate fast, but do it wisely. With a young, digital-first population and consumer behaviour shifting by the day,...
