Category: Featured
Said update aligns with the publication’s mission of continuing to foster meaningful conversations and spotlight discussions that help shape the next frontier of marketing and advertising in the region.
There has always been a challenge when it comes to connecting fragmented customer data across multiple platforms and touchpoints. From a marketing standpoint, this means dealing with scattered enterprise applications and various customer touchpoints, making it difficult to extract real-time, actionable...
From five people renting a boardroom to meet clients, to an independent agency now housing over a hundred people in 2025, growth is one entity Propel Manila has taken seriously. One that allowed 15 years and counting of growth, impact, and creativity. In this exclusive Agency Leadership Decoded piece,...
As consumer expectations continue to evolve across Asia-Pacific, one shift is becoming impossible for marketers to ignore: messaging is rapidly emerging as the new frontline of customer experience. By 2026, real-time, two-way conversations—once a “nice-to-have”—will form the core of brand engagement,...
California, United States — Paramount has launched a hostile all-cash tender offer to acquire Warner Bros. Discovery (WBD) for US$30 per share, challenging the company’s recently announced agreement to be purchased by Netflix. The offer values WBD at an enterprise value of US$108.4 billion, significantly...
Singapore — McCann Singapore and MullenLowe Singapore will combine to form a single integrated creative agency, operating under the McCann Singapore brand, following Omnicom’s acquisition of Interpublic. The move marks a strategic exception to the global realignment, which sees MullenLowe joining TBWA...
As government leaders push the proposal forward, marketers are bracing for the ripple effects across digital behaviour, online safety, and the broader media ecosystem.
Every brand has its own success story. However, as brands always mention, it is a different story to bring success to its clients. In Motion Branding Sdn Bhd’s case, it started with an urgent request: to be secured in a tight-knit competition in the food catering business. With several major catering...
California, United States — Netflix and Warner Bros. Discovery (WBD) have signed a definitive agreement for Netflix to acquire Warner Bros., including its film and television studios, HBO Max and HBO, in a cash-and-stock deal valuing WBD at an enterprise value of about $82.7b. The transaction,...
Jollibee’s growing presence in Singapore hit a joyous milestone this year as the brand clinched the #1 ranking in the Fastest Restaurant Chains category of Singapore’s Best Customer Service 2025/2026, awarded by The Straits Times and Statista. In a city where competition is fierce and convenience...
