Category: ANZ
Developed with long-term creative partner Leo Australia, the campaign features two 30-second brand TV commercials supported by 15-second iterations, six-second cutdowns, as well as social, digital, out-of-home (OOH), PR, and in-store branding executions.
Tinder reported a 170% increase in mentions of “yearn” and a 125% increase in mentions of “slow-burn” in Australian Tinder profiles.
Known for his collaborative and client-focused approach, he has previously led FCB Media, UM, and Initiative in New Zealand under IPG ownership.
New Zealand – HBO Max will launch as a direct-to-consumer streaming service in Aotearoa New Zealand in mid-2026. The standalone service marks the next step in the platform’s global rollout, following its recent revamp last 2025. The announcement follows successful launches in Australia in 2025, and...
The agency said the appointments come as it builds on its position as one of the country’s independent agencies.
Melbourne, Australia – Havas Red has appointed Erin Sing as executive director of its Melbourne office, marking a strategic push to accelerate growth following a year of major client wins, award-winning campaigns, and the opening of a new Havas Village in Richmond. Sing will lead Havas Red’s Melbourne...
Melbourne, Australia – Football Australia has rolled out a new campaign reviving the ‘Til it’s Done’ mantra to rally the terraces behind the CommBank Matildas as they build towards the AFC Women’s Asian Cup 2026 on home soil. Developed by Ogilvy, the hero film pairs Australia’s unofficial anthem...
Developed in partnership with Howatson+Company, the campaign focuses on the mindset that characterises Australia’s most ambitious people—a relentless drive to achieve goals both professionally and personally.
The name Le Truc is derived from the French term for “the thingamajig,” reflecting the idea of concepts emerging from collaboration across diverse disciplines.
Australia – Bankwest has launched a new campaign in collaboration with advertising agency Bear Meets Eagle On Fire, highlighting new features on the bank’s Just Enough Bank platform. The campaign comprises three videos depicting Bankwest customers navigating surreal scenarios, including becoming their...
