Category: ANZ
The work was developed with Odd Studio, a Marrickville-based prosthetic and creature effects studio, and informed by medical input from Joanneke Maitz.
In an agency where experiential campaigns require tight collaboration across strategy, creative, and production, Jen believes rigid role boundaries can often hinder great work.
According to the organisers, the approach was intended to move attendees beyond product awareness toward practical capability in AI-driven recruitment.
The campaign introduces a system that places pre-recorded Skinny ads, lasting up to 10 seconds, into phone calls in real time.
Sydney, Australia – Cross-border payments firm OFX has appointed Liz Lord as chief marketing officer, handing her the task of sharpening its brand as the company pushes beyond its legacy payments business. Based in Sydney, Lord joins at a moment when mid-market firms across Asia-Pacific are rethinking...
Sydney, Australia – International advisory, ventures, and creative firm Meliora has acquired Auckland-based digital consultancy Backchat Media, bringing the boutique agency’s founder, Mel Lee, into the fold as an equity partner. The move comes as Meliora, founded by Clive Dickens in 2025, seeks to cement...
Under her leadership, Think HQ has championed work that doesn’t just capture attention, but drives real behavioural change, all while staying grounded in authenticity and cultural understanding.
Melbourne, Australia – In Australia’s crowded ice cream aisle, novelty still sells — particularly when it leans into absurdity, as Maxibon rolls out its Choc Chip Cookie Bon with an integrated campaign developed by SICKDOGWOLFMAN. The effort centres on a simple, if surreal premise: what happens when...
The campaign, developed by Howatson+Company, marks what the company describes as a shift from a period of rebuilding to one of renewed competitiveness, following a year of network expansion and business transformation.
The campaign, called “Lump Lottery,” coincides with Testicular Cancer Awareness Month and seeks to address low rates of self-checking among men in New Zealand.
![[Brand Campaign] 7-Eleven](https://marketech-apac.com/wp-content/uploads/2026/07/Brand-Campaign-7-Eleven.webp)