Singapore – DBS, GrabPay, and Maggi registered the strongest increases in advertising awareness among Singaporean consumers in August 2025, according to the latest YouGov BrandIndex
Hong Kong – Watsons, the flagship health and beauty brand of AS Watson Group, has introduced ‘The Watsons Family,’ a new set of characters designed
Malaysia – Anytime Fitness has reached a major milestone in Malaysia with the opening of its 80th club at Neocyber, Cyberjaya, underscoring its position as
Bangkok, Thailand – Shiseido Travel Retail has introduced its first destination-driven campaign in partnership with the Tourism Authority of Thailand (TAT), spotlighting its flagship suncare
Kuala Lumpur, Malaysia – Pos Malaysia has appointed NP Digital Malaysia, part of the global performance marketing agency founded by Neil Patel, as its official
United States – Hyatt Hotels Corporation has launched “A World Awaits,” the first integrated campaign for its Alila luxury brand in five years. The campaign
Singapore – Etiqa Insurance Singapore has unveiled its new brand campaign, “Live Ready With You,” which reaffirms its promise to stand by customers during life’s
Kuala Lumpur, Malaysia – Malaysian jewellery house Le Lumiere, celebrated for its precision-cut diamonds and refined craftsmanship, has entrusted its relaunch campaign to FCB SHOUT
Asia Pacific – Lee Jeans has introduced the “The Best Stories Happen in Jeans campaign”, its latest Asia Pacific campaign that celebrates spontaneity, freedom, and
In today’s fast-moving digital canvas, marketers work like artists staring at a blank page—full of possibility, but also pressure. Should every bold stroke follow the
