Singapore – Singapore’s busiest shopping belt briefly turned into a TikTok feed in real life last week as TikTok Shop brought dance performances, creator culture,
Australia – Australia’s looming retirement wave is forcing financial brands to rethink the imagery long associated with growing older—and HESTA is betting many workers no
Australia – Droga5 ANZ has appointed Emma Robbins as Executive Creative Director in Melbourne, strengthening the agency’s creative leadership team as competition for senior talent
Australia – Australia’s shifting social culture took centre stage on Gruen this week after Havas Red aired an emotional campaign examining how Gen Z approaches
Singapore – Marriott Bonvoy has launched The Never-Ending Staycation, a three-part comedy series created with independent agency :Teeth, aimed at repositioning staycations as recurring lifestyle
Australia – SharkNinja is sharpening its creative firepower as the company has appointed Howatson+Company as creative agency of record for Australia and New Zealand, tasking
Singapore – Jewel Changi Airport has launched Celebrate Jewel Blooms with LEGO Botanicals, transforming the retail and entertainment complex into what organisers describe as Southeast
Bangkok, Thailand – As short-form video tightens its grip on Southeast Asia’s digital economy, Canva is betting Thailand’s next wave of creators will not come
Brisbane, Australia – As fatalities and serious injuries on Australian farms continue climbing, Farmsafe Australia is turning to behavioural marketing in an attempt to shift
Singapore – UOB has launched a new regional brand platform for its personal financial services business, rolling out an emotional campaign centred on ambition, sacrifice,
