Singapore – Hyundai Motor Asia Pacific has launched a new regional campaign ahead of the Hyundai Cup 2026, using football to highlight shared identity and
Singapore – Integral Ad Science (IAS) has appointed Lidiane Jones as its new Chief Executive Officer, succeeding Lisa Utzschneider, who will remain with the company
Manila, Philippines – Philippine Airlines (PAL) has teamed up with BBDO Guerrero on a new campaign that reframes on-time performance as more than an operational
Singapore – McDonald’s Singapore has partnered with local snack brand Old Chang Kee for a National Day collaboration that celebrates Singapore’s longstanding love for curry
Paris, France – Havas has created the new role of Chief Strategy Officer, appointing Raphaël de Andréis to strengthen the group’s strategic direction as it
Manila, Philippines – Globe partnered with Disney to hold simultaneous Toy Story 5 screenings for student leaders across four Philippine cities, bringing together campus organization
Singapore – Edelman has strengthened its production and studio capabilities across Asia Pacific with the appointments of Jack Shillito as Head of Production, APAC, and
Sydney, Australia – Clemenger BBDO has unveiled a new integrated campaign for the launch of the Next-Gen Mazda CX-5, celebrating what Mazda describes as the
Manila, Philippines – Raffles Grand Hotel d’Angkor and Raffles Makati are partnering for a two-part bar takeover series that will see bartenders from the two
Movie marketing has evolved well beyond the traditional trailer-to-ticket advertising. Today, brands aren’t simply promoting films—they’re becoming part of the stories themselves. Whether through retail
