Marketing
Hong Kong Tourism Board names dentsu as global media partner
Under the partnership, dentsu will work closely with HKTB to develop global communications strategy and media planning and buying.
April 27, 2023
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Maureen Basa
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Technology
Sitecore unveils new component capabilities for modern CMS platform XM Cloud
Sitecore’s XM Cloud Components will empower brands to deliver seamless and personalised customer experiences across all digital touchpoints.
April 27, 2023
Technology
Storyblok announces design challenge results, to reimagine the future of digital content via UC Berkeley partnership
Storyblok and UC Berkeley’s design sprint was participated in by students and alumni with human-computer interaction, cognitive science, and mechanical engineering backgrounds.
April 26, 2023
Technology
Unified CXM platform Sprinklr names Haitham Elkhatib as SVP of growth markets
In his new role at Sprinklr, Haitham Elkhatib brings with him years of valuable sales strategy experience.
April 26, 2023
Marketing
International ad regulatory body ICAS re-elects ASCI’s Manisha Kapoor as VP
ASCI’s Manisha Kapoor has been an active member of ICAS at the forefront of advocating for ethical advertising and consumer protection.
April 26, 2023
Marketing
DBS Bank India spotlights its amplified benefits in new ‘One DBS’ brand campaign
DBS Bank India’s brand film titled ‘Live More, Bank Less’ was made with Leo Burnett, who also led the film production and conceptualisation.
April 25, 2023
Marketing
TikTok adds Hepmil Creators’ Network to its creative marketing partner roster
Under the program, brands can work with HCN to create content optimised for TikTok and access all offerings of TikTok Creator Marketplace.
April 25, 2023
Marketing
Pitchfork Partners to aid companies’ recruitment efforts via specialised talent engagement practice
Through the practice, Pitchfork Partners Strategic Consulting will offer consulting services to develop talent engagement, both internally and externally.
April 25, 2023
Marketing
SCMP’s campaign tells the international story of Hong Kong via its readers’ POV
‘Readers of SCMP’ spotlights that great journeys start with ‘anyone, anywhere, at any time’ by featuring the vignettes of six readers.
April 24, 2023
Marketing
Logistics company Toll launches new brand positioning ‘Curiosity in Motion’ via VCCP Singapore
Toll Group’s refreshed brand direction was done with VCCP Singapore in line with the company’s new focus on the Asia Pacific region.
April 24, 2023