Marketing
Industry leaders announce alliance in Cannes to mitigate bias in adtech
Committing organisations include IBM, Delta Air Lines, WPP, Mindshare, 4A’s, IAB and the Ad Council.
June 21, 2022
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MARKETECH APAC
Marketing
7-Eleven, Tiger Beer unveil Singapore’s first beachfront convenience store in Sentosa
To help people get their drinks fast, 7-Eleven and Tiger Beer will be bringing a special reverse tap bar, which will automatically dispense the right pour of beer in each cup consistently, without needing a bartender.
June 21, 2022
Main Feature
MARKETECH APAC to launch webinar this July to discuss transforming marketing intel into actionable insights
‘Consumer Insights Power-Up 2022′ this July 27 will be gathering marketing leaders in SEA to discuss how brands can effectively translate their marketing intel into smart campaign strategies.
June 21, 2022
Platforms
J&T Express established strategic partnership with foodpanda in Singapore
With its expertise and extensive network, J&T Express will be supporting foodpanda shops’ retailers to provide next-day door-to-door delivery.
June 20, 2022
Marketing
Starbucks shares insights on customer personalisation and engagement
Barbara Spiering, Starbucks’ VP of marketing technology & quality engineering, reveals how a measured approach to technology adoption and implementation has led to deeper and more meaningful relationships with its customers.
June 17, 2022
Platforms
Telekom Malaysia takes after tech giants, unveils new insights hub
The telco is making an interesting stride in content marketing with its newest insights hub – its Official TM Blog.
June 16, 2022
SME
Nanyang Polytechnic partners with Microsoft to open centre for AI education for SMEs
The Centre for Applied AI (C4AI) aims to empower SMEs with the platform, tools, and expertise to drive AI adoption.
June 16, 2022
Platforms
Spotify and IAS join forces to establish brand safety solution for podcast advertisers
The companies will embark on rigorous analysis to help the industry understand the tools and resources necessary to effectively deliver brand safety in podcasting and digital audio writ large.
June 16, 2022
Platforms
Adobe advances Metaverse with new 3D and immersive experiences updates
Adobe Research, an organisation with research scientists, engineers, artists, and designers who shape experimental ideas into innovative technologies, today previewed research projects designed to power future Metaverse experiences.
June 15, 2022
Marketing
Song Zu joins forces with MassiveMusic to expand global footprint
Opening its eight and ninth offices in Sydney and Singapore, respectively, MassiveMusic will take on the Song Zu team to further extend its offer for brands and agencies in the region.
June 15, 2022