Marketing
iMedia buys stake in top Chinese lifestyle site in MY
All technology assets of the site’s parent firm Goody Technologies will now be fully merged into iMedia’s ecosystem.
November 5, 2020
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MARKETECH APAC
Marketing
Dove PH turned phone screens into a mirror to empower during mental health week
Dove in the Philippines turned to native ads, letting Instagram users come across a story that encourages women to appreciate their own beauty.
November 4, 2020
Marketing
Malaysia’s biggest book fair opens today, only now, digitally
The Big Bad Wolf offers 40,000 titles with discounts of up to 90% off.
November 4, 2020
Marketing
Ahead of 11.11, Shopee PH gives shoppers chance to win P1M
Everyday, a ‘winner’ gets drawn from a raffle, who then gets a chance to play in a televised game to win the one million peso prize.
November 4, 2020
Marketing
Next on SingapoRediscovers campaign: holiday bundles on ten key destinations
Dubbed as taking a Singapoholiday, around 50 holiday bundle promotions featuring ten precincts are offered.
November 4, 2020
Platforms
ABS-CBN News’ YouTube down, terminated
Previously posted videos of the network giant can no longer be viewed.
November 3, 2020
Marketing
SIA launches academy, offers external firms training programs including digitization
Simply called Singapore Airlines Academy, the new arm will be offering courses on operational excellence.
November 3, 2020
Platforms
Nike is the newest brand to set up flagship store in Lazada
Nike moves closer to its Southeast Asia fans with a new flagship store in Lazada.
November 2, 2020
Marketing
First, adversity, next, greatness: Colgate ramps up ad campaign starting with Thailand
After recently releasing the #SmileStrong campaign, Colgate rolls out “Made for Greatness” for SEA and ANZ, starting with Thailand.
November 2, 2020
SME
GrabPay PH joins agri-eCommerce Mayani to enable farm-to-table for MSMEs in rural Region 2
GrabPay’s tripartite tie-up with agri-eCommerce Mayani and Philippines’ DTI will see the enablement of farm-to-table commerce for MSMEs in Region 2.
November 2, 2020