Platforms
SG multi-currency mobile wallet YouTrip inks partnership with Visa
The forged partnership is in line with YouTrip’s goal to expand to the rest of Southeast Asia.
January 6, 2021
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MARKETECH APAC
Marketing
Paytm’s New Year film spotlights brand’s commitment to Indian households
The new campaign by India’s financial services company Paytm aimed to show how its products have helped Indians through a challenging 2020.
January 6, 2021
Main Feature
Singapore financial content platform GoBear says goodbye after 5 years in operation
GoBear, Singapore-founded financial guide platform, has decided to shut down amid pandemic-induced economic challenges.
January 6, 2021
Marketing
Tribecar launches ‘Super Economy’ car rental
Aside from the new category, the service has also freshly adopted a usage-based insurance model for its cars.
January 5, 2021
Marketing
FOREFRONT creates ‘understated, yet elegant’ virtual launch for Hyundai MY
For Hyundai’s first-ever virtual launch in Malaysia, creative agency FOREFRONT aimed to bring a ‘futuristic’ atmosphere to viewers.
January 4, 2021
Marketing
Prerna Mehrotra takes helm of ‘Media’ at Dentsu APAC
She takes the new role alongside being managing director of the network’s Media Group at Singapore.
January 4, 2021
Main Feature
Top 5 stories this December: brave marketing stunt from SG-based dog food brand clinches top spot
Our last list for the year is in! Can you guess which APAC marketing stories claimed the top spots?
December 31, 2020
Marketing
Globe-owned digital marketing agency extends ad inventory on top PH digital wallet GCash
AdSpark extends its ad inventory within another Globe-owned digital wallet GCash.
December 30, 2020
Marketing
Malaysian digital growth in 2020: exponential online traffic means exponential opportunities
You know for a fact the pandemic is a turning point for digital marketers, but here, we become more specific and share the ten ways it has surged digital growth.
December 29, 2020
Marketing
BLACKPINK’s first spot with Globe is straight out of girl group’s playbook
After almost a month of the reveal of its partnership, the PH telco has unveiled the first ever campaign with BLACKPINK.
December 29, 2020