Marketing
Ford MY’s new ad invites to remember all the good times ‘outdoors’ just until ‘all is well’
A brand marked by adrenaline rush, the latest ad by Ford in Malaysia is much quieter and introspective.
July 29, 2021
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MARKETECH APAC
Marketing
The Coca-Cola Company names Anupama Biswas as senior director for Analytics & Insights in APAC
Biswas will be leading the company’s analytics and insights for four operating units in the APAC region.
July 27, 2021
Platforms
SG e-commerce platform is most ‘talked about’ brand in APAC in Q2, social listening study reveals
Consumers from APAC do not just enjoy their time on these apps, but also discuss them the most on social media.
July 26, 2021
Technology
Mobile adtech Ogury ties up Httpool as ad sales partner in Malaysia
Httpool will be helping Ogury deliver effective and sustainable digital advertising anchored in consumer privacy protection.
July 23, 2021
Main Feature
Why branding is important for performance
Branding may not be the strategy to bring immediate results but the strategic development of it surely determines a business’ longevity.
July 23, 2021
Technology
Interactive digital journeys through gamification
Unicom Interactive Digital (UID), a Malaysia-based digital company, offers a simple process for brands to start their gamification digital journey.
July 23, 2021
Marketing
dentsu MY unveils advertising veteran Kunal Roy as CEO of Creative line of service
dentsu malaysia has finally announced its CEO for the Creative line of business, following the restructuring of the bigger dentsu network.
July 22, 2021
SME
Singapore’s Keepital becomes a channel partner at Alibaba.com
Keepital is one of the only two channel partners of Alibaba.com in Singapore.
July 22, 2021
Marketing
Bangladesh seeks global rep of capital market and has just issued a tender to find eligible marketers
The contract involves a 16-month long campaign with one of the leading financial news and content platforms globally.
July 21, 2021
Marketing
Singtel’s ad for the Olympics bares athletes’ journey in socially-constrained new normal
Everyone knew athletes were one of the hardest hit when countries enforced social restrictions, but the SG telco’s ad shines light on what really happened behind the scenes.
July 21, 2021