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InMobi integrates ‘Exchange’ SSP into Yahoo’s DSP for advertisers’ direct access to premium in-app supply
Technology

InMobi integrates ‘Exchange’ SSP into Yahoo’s DSP for advertisers’ direct access to premium in-app supply

By integrating InMobi Exchange’s SSP with Yahoo’s DSP, advertisers, brands, and media buyers may now access premium in-app supply and a global user base.

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June 30, 2022
AirAsia Academy, Carsome partner to bridge gender gap for women in tech
Marketing

AirAsia Academy, Carsome partner to bridge gender gap for women in tech

The partnership between AirAsia Academy and Carsome aims to develop in-demand marketable tech skills for underprivileged women through #RatuTech.

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June 30, 2022
tiktok-unveils-new-multi-channel-programme-for-smbs-in-asia
SME

TikTok unveils new multi-channel programme for SMBs in Asia

With Follow Me, brands can leverage TikTok’s diverse and creative formats into their marketing strategies to engage the platform’s vast audience.

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June 30, 2022
Study shows native ads on open web beats those on social media for brand favourability
Marketing

Study shows native ads on open web beats those social media for brand favourability

Kantar study finds video advertising in native environments outperforms social media for improving brand favourability and consideration, native video ads boost brand awareness by 26% as part of larger media mixes.

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June 29, 2022
Innity HK unveils new premium self-serve advertising platform, 'Innity Premium AdHub'
Platforms

Innity HK unveils new self-serve advertising platform, ‘Innity Premium AdHub’

The new self-serve advertising platform of Innity HK allows brands and SME advertisers to run campaigns more openly on their own terms.

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June 28, 2022
Bugis Town launches one-of-its-kind Nike concept store, full-pledged esports hotel
Marketing

Bugis Town launches one-of-its-kind Nike concept store, full-pledged esports hotel

Bugis Town’s new unique offerings allow consumers to explore more than 20 F&B, fashion, lifestyle, and entertainment brands progressively launching at Bugis Town in 2H 2022

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June 28, 2022
VMLY&R Thailand, LINE SHOPPING launch new open endorsement platform for small businesses
Marketing

VMLY&R Thailand, LINE SHOPPING launch new open endorsement platform for small businesses

VMLY&R Thailand and LINE SHOPPING’s new project enlists Thai superstars and celebrities to promote small businesses via LINE’s shopping platform.

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June 28, 2022
Malaysian e-commerce company RPG Commerce secures funding to develop, expand its brand-portfolio
Marketing

Malaysian e-commerce company RPG Commerce secures funding to develop, expand its brand-portfolio

RPG Commerce will use the funding to future-proof its technology and development processes as well as develop and expand its brand-portfolio.

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June 27, 2022
Braze appoints Astha Malik as new CMO
Marketing

Braze appoints Astha Malik as new CMO

In her new role, Malik will join the executive leadership team at Braze and will oversee all Braze’s global marketing functions.

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June 27, 2022
sooka marks first year, unveils new VIP TV offering
Marketing

sooka marks first year, unveils new VIP TV offering

To celebrate its first year, sooka commemorate its expansion onto Smart TVs with the launch of sooka VIP TV, and to introduce its second Original series – Hantu Raya Pergi Perang.

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June 27, 2022
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