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Agency Leadership Decoded: Leverate Group’s Marlina Lim on finding balance for impactful growth
Marketing

Agency Leadership Decoded: Leverate Group’s Marlina Lim on finding balance for impactful growth

For Marlina Lim, CEO of Leverate Group, leading this agency is made possible through her approach that focuses on continuously improving and searching for ways to create and to connect, whilst simultaneously finding the balance to cultivate the growth and wellbeing of its employees.

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June 4, 2024
AnyMind Group bolsters leadership team with latest e-commerce and finance appointments
Marketing

AnyMind Group bolsters leadership team with latest e-commerce and finance appointments

Tan and Izawa’s appointments serve to strengthen the e-commerce business and finance department of AnyMind Group, alongside its goal of consistent global expansion.

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June 4, 2024
Golin Singapore appoints Rafidah Rashid as group managing director
Marketing

Golin Singapore appoints Rafidah Rashid as group managing director

In her new role, Rashid will be working across Golin’s agency brands, providing centralised leadership and strategic direction.

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June 3, 2024
Singapore’s Gambling Regulatory Authority appoints AKIN as creative agency of record
Marketing

Singapore’s Gambling Regulatory Authority appoints AKIN as creative agency of record

This partnership marks a significant step in GRA’s digital communications journey to raise awareness of the role of GRA and increase the visibility of the GRA brand.

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May 29, 2024
Trip.com Group forms strategic partnership with Megaworld Hotels & Resorts, Vinpearl hospitality brands
Marketing

Trip.com Group forms strategic partnership with Megaworld Hotels & Resorts, Vinpearl hospitality brands

These strategic partnerships with Megaworld and Vinpearl are driven forward by Trip.com Group’s ‘Local Focus, Global Vision’ ethos, aimed at enhancing the travel experience for inbound and domestic travellers.

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May 29, 2024
Behind the tongue-in-cheek short-form content: How Home Credit PH understands Gen Z behaviour to garner traction for product deals
Marketing

Behind the tongue-in-cheek short-form content: How Home Credit PH understands Gen Z behaviour to garner traction for product deals

Manila, Philippines – With the rise of short-form content within the marketing industry through Tiktok and other social media platforms, memes have integrated itself as the

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May 28, 2024
Flight Centre leverages Qualtrics AI to enhance customer experience and agent productivity
Technology

Flight Centre leverages Qualtrics AI to enhance customer experience and agent productivity

While traditional customer experience programs focus on structured feedback, such as satisfaction and post-sale surveys, Flight Centre is gaining a more complete view of its customers with the integration of Qualtrics.

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May 28, 2024
Consent should matter most for Australians in latest national campaign by Department of Social Services with BMF
Marketing

Consent should matter most for Australians in latest national campaign by Department of Social Services with BMF

Created by BMF, the campaign highlights the importance of updating our understanding of sexual consent by showing how the questions we have need to be talked about, and answered, before moments of intimacy.

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May 27, 2024
The LEGO Group expands APAC presence with launch of largest SEA outlet in Indonesia
Marketing

The LEGO Group expands APAC presence with launch of largest SEA outlet in Indonesia

This opening is part of the LEGO Group’s ongoing efforts to expand its presence in Indonesia and strengthen its domestic and travel retail presence in Asia.

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May 24, 2024
Singaporeans spent 30 million hours on hold in 2023, costing S$1.24 billion in losses
Marketing

Singaporeans spent 30 million hours on hold in 2023, costing S$1.24 billion in losses

Data from the research suggests that the average person in Singapore spent approximately two full working days (equivalent to 16.1 hours) on hold last year equivalent to a staggering loss of S$1.24 billion in wages nationwide.

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May 24, 2024
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