Tag: Pitchfork Partners

Mumbai, India – Communication strategy consultancy Pitchfork Partners Strategic Consulting has launched a specialised talent engagement practice, which aims to hone client capabilities to effectively communicate, build and retain trust among existing and potential talent.

Through the practice, Pitchfork Partners will offer consulting services to develop talent engagement, both internally and externally, create recruitment and retention campaigns, internal communique, as well as tactical actions meant to support the company’s overall talent objectives. 

Moreover, the consultancy likewise aims to simplify and streamline client requirements and deploy targeted strategies to meet client objectives in widening their aspirant pool and appealing to the best candidates. Its team of experts in communication strategy, public relations, social media, digital, and internal communication will also help firms embark on a 360-degree talent approach.

“Finding and retaining the right talent is not always easy and remains a primary concern for many organisations. While traditional motivations such as pay scales and benefits are important, the current workforce seeks inclusive and impactful experiences at the workplace too,” said Pannkajj D Desai, chief operating officer at Pitchfork Partners.

He added, “A winning strategy to make one’s firm attractive to potential and current employees is what will determine whether the employer will be successful or not.”

Last year, Pitchfork Partners has also been appointed by digital music firm Believe as its communication counsel to manage its brand strategies in India.

Mumbai, India – Digital music company Believe has appointed strategy consultancy Pitchfork Partners to be its communication counsel that will manage its brand strategies in India.

As part of the mandate, Pitchfork Partners will be working closely with Believe India to strengthen its brand awareness and engagement for its services across Artist Services, Label and Artist Solutions, and TuneCore, as well as Ishtar with relevant stakeholders across the country. It will also drive and support Believe’s mission to develop independent artists and labels with their unique offerings and solutions, at each stage of their career and development.

Vivek Raina, Believe’s managing director for India, commented that they are excited with their association with Pitchfork Partners, as the agency’s experience and understanding of the industry align with Believe’s objectives and will help them reach emerging independent artists and labels in the digital world. 

“We are focused on building a community in which independent artists and labels will get a platform and partnership to build their fanbase and enhance their revenues in the digital world,” said Raina.

Meanwhile, Jaideep Shergill, Pitchfork Partners’ co-founder, said, “We are delighted to work with Believe India, given its leadership position in this competitive industry. It’s a great opportunity for us to drive their messaging across audiences in the country. We look forward to reaching new heights with Believe.”

Mumbai, India – Zimmi.com (Zimmi), the global search engine hub that helps businesses expand their reach, has appointed strategy consultancy Pitchfork Partners, to be its marketing and communications partner for its India office.

Zimmi is a US-based company that brings buyers and sellers together to the exclusive B2B marketplace built to deliver verified global search results through proprietary AI verification. Its search platform currently hosts more than 20 million verified suppliers from 200 countries with more than 64 million unique searchable keywords, which will help Indian exporters reach the global market.

The latest partnership will see Pitchfork Partners building and driving the brand presence of Zimmi, enabling it to expand operations in the country.

James Thomsen, Zimmi.com’s CEO and co-founder, believes that all B2B buyers deserve to procure the best products, services, and vendor partnerships on a global scale, and the businesses listed on their search engine would be verified by Dun & Bradstreet, the global provider of B2B data, insights, and AI-driven platforms. 

“Pitchfork Partners shares our passion and beliefs. Its expertise will play a key role in the success of our communication agenda. We see a huge opportunity for sustained growth in India and Pitchfork has the credentials to assist us,” said Thomsen.

Meanwhile, Daniel Malina, the co-founder and senior vice president of Zimmi.com, commented, “We are excited to be part of the country’s economic march. We partnered with Pitchfork Partners to communicate our mission and vision to connect sellers in India to verified buyers from 200 countries.”

Jaideep Shergill, Pitchfork Partners’ co-founder, said, “Zimmi spans the B2B marketplace, challenging the status quo to bring fair and equal access to all businesses. It is a great opportunity to bridge the gap and help Zimmi achieve its vision through strategic and insights-driven communication.”

In September this year, Pitchfork Partners has also been appointed by Intellimation.ai, the enterprise AI company in India that uses proprietary natural language processing and machine learning methods in the BFSI sector, to be its new strategic communication partner.

Mumbai, India – Intellimation.ai, the enterprise AI company in India that uses its proprietary natural language processing and machine learning methods in the BFSI sector, has appointed strategy consultancy Pitchfork Partners to drive its strategic communication duties.

Intellimation.ai focuses on the banking, financial services, and insurance (BFSI) sector, and has large investment banks, asset management companies, and insurance brokers as its clients. Its flagship product, Vector, is an enterprise AI software and acts as an intelligent connective tissue to contextually interpret and transform non-uniform or non-standard information, and automate related downstream processes through a web of self-learning workflows to deliver end-to-end STP. 

As part of the partnership, Pitchfork Partners will be supporting Intellimation.ai’s business growth and will be boosting its brand narrative.

Har Pulak Bahadur, the CEO of Intellimation.ai, believes that AI products will fundamentally alter the way in which businesses are set up and conducted, and this trend will continue, especially due to the increasing adoption of AI as an operational backbone. 

“We are in the early stages of a fourth industrial revolution! At this stage, brand communication is critical, and I am positive that Pitchfork Partners’ expertise will play a key role in our success,” said Bahadur.

Jaideep Shergill, Pitchfork Partners’ co-founder, commented, “We are honored to assist Intellimation.ai in transforming the operations landscape of financial institutions. It’s a privilege to be part of its journey in India.”

In August this year, Pitchfork Partners was also appointed by Rupeek, the asset-backed digital lending platform in India, to be its new public relations and digital consultancy partner, and was tasked to drive the brand’s business growth.

Mumbai, India – The asset-backed digital lending platform in India, Rupeek, has appointed strategy consultancy Pitchfork Partners as its new public relations and digital consultancy partner, to drive the brand’s business growth.

Rupeek aims to democratize access to hassle-free, doorstep credit for all markets and audiences. Currently, Rupeek also operates in the gold loan space.

The partnership will see Pitchfork Partners providing strategic communication and digital counsel to bolster Rupeek’s brand image and enable storytelling that would help increase the preference for doorstep gold loans among consumers.

“At Rupeek, we aim to transform the business of gold loans and democratize access to credit for all. Pitchfork’s integrated strategic approach will assist us in our storytelling efforts to make Rupeek the largest digital lender in the years to come,” said Shalabh Atray, Rupeek’s senior vice president of marketing and digital.

Meanwhile, Jaideep Shergill, the co-founder at Pitchfork Partners, commented that they look forward to this partnership and are delighted to expand their expertise. 

“With Rupeek’s commitment to gold loans and its unique offerings, it not only has an edge with India’s consumers but can also disrupt the market. We are privileged to partner with such an inventive company,” said Shergill.