Bangkok, Thailand – Roojai Online Insurance has been addressing a common question from the public: why use a kangaroo as the brand’s corporate identity (CI)? The answer comes with the launch of their latest campaign, “Minimise your frustration”, launched last month in partnership with BBDO Bangkok.
This campaign is based on the insight that when it comes to accidents, everyone can become frustrated. However, with Roojai Online Insurance, embodied by the Roojai Kangaroo, we aim to “minimise your frustration” by showcasing the benefits and unique offerings of Roojai Online Insurance.
The centerpiece of the campaign is a film directed by Thailand’s Cannes-winning director, Un Wuthisak from Factory 01. The first film, “Triangle of Accident”, vividly illustrates how Roojai can transform a stressful situation into a manageable one, reducing the frustration associated with accidents to a minimum. With a touch of humor and striking visuals, the campaign effectively communicates the reliability and efficiency of Roojai’s services. The second film, “Uncle and Auntie”, demonstrates the exceptional results of a 4.7/5 review claim experience, which is as good as a 5/5.
Through this campaign, Roojai aims to reinforce its commitment to customer satisfaction and solidify its brand identity with the iconic kangaroo, symbolising agility, support, and care. Experience the new Roojai Online Insurance campaign and see how the Roojai Kangaroo can make a difference in times of need.
