Bound & Beyond appoints Petrie PR as communications agency

Thailand – Bound & Beyond, the Thailand-based hospitality and lifestyle group, has chosen Petrie PR as its dedicated communications agency, overseeing corporate communications and media relations for the company.

As part of the partnership, Petrie PR will support Bound & Beyond’s brand storytelling, leadership visibility, and media engagement across the luxury travel, lifestyle, hospitality, and business sectors.

Bound & Beyond manages a portfolio of luxury hospitality and dining destinations in Thailand, including Capella Bangkok, Four Seasons Hotel Bangkok at Chao Phraya River, Zephyr, and Jul’s.

The group is also set to expand its portfolio later this year with the launch of The Moken Club and its new hotel brand, KAIA Koh Phangan, as it broadens its footprint in the luxury hospitality and experiential lifestyle sector.

The appointment comes as Bound & Beyond continues to strengthen its brand presence and prepare for its upcoming developments, with Petrie PR supporting its corporate communications and media relations strategy.

In a statement to MARKETECH APAC, a representative of Petrie PR said, “As part of this partnership, we look forward to supporting the group’s brand storytelling, leadership visibility and future corporate announcements.”