Manila, Philippines – Ride-hailing platform Grab has partnered with Philippines’ agri-social enterprise Zagana to launch the ‘Salamat sa Ani’ initiative, a campaign that aims to provide more options for people to show gratitude to loved ones and frontliners, as well as to support local farmers through patronizing their products.
The ‘Salamat Sa Ani’ initative (Grateful for the Harvest) will see Grab leveraging its platform to encourage more Filipino app users to show their appreciation to friends and loved ones through the ‘Salamat Sa Ani’ gift sets, which are produce directly obtained from Zagana farmers in the province of Benguet, Pangasinan, and city of Cavite.
Through the sale of the gift sets, which consists of fresh corn, bananas, and lime, Grab aims to provide support to the farming communities that Grab helped digitalize since the Enhanced Community Quarantine (ECQ) phase in the country.
During the height of the pandemic, one of the key ‘GrabForGood’ initiatives led by Grab Philippines is GrabBayanihan, a program that provided much-needed support to driver-partners, frontliners, and displaced individuals, as well as farming communities, and local governments.
Country Head of Grab Philippines, Grace Vera Cruz, shared that using Grab’s platform and technology to help improve the lives and livelihoods of many Filipinos is what differentiates the app as a community partner.
“We are grateful to have made a difference in the lives of millions of Filipinos through our GrabForGood program and we will continue with our commitment of using technology and our platform to encourage meaningful collaboration within our communities and help our kababayans overcome their daily struggles,” added Vera Cruz.
Meanwhile, Joshua Aragon, the chief executive officer of Zagana, said, “The pandemic has truly impacted a lot of lives. Our partnership with Grab has allowed us to continuously serve our customers and support our local farmers, by leveraging Grab’s platform and technology to provide our kababayans access to fresh produce, delivered right at their doorsteps while providing a livelihood for both the delivery partners and local farmers during these uncertain times.”
The ‘Salamat Sa Ani’ gift sets are available at GrabMart for ₱299.
