India – Havas Media India has been appointed as the media agency on record for Modenik Lifestyle, taking on an integrated media mandate covering both online and offline channels.
The agency will oversee media strategy, planning, and buying across television, print, radio, cinema, digital, out-of-home (OOH), mobile, and below-the-line activations. The partnership also aims to support Modenik Lifestyle’s efforts to expand its integrated media presence across India.
Modenik Lifestyle manages several consumer brands in the country, including Enamor and Dixcy Scott. Enamor is known for its focus on fashion lingerie, while Dixcy Scott has built a long-standing presence in the innerwear category.
Moreover, the appointment is also seen as a development for Havas Media India’s operations in South India, where the agency has been expanding its regional footprint and capabilities in vernacular media and local consumer insights.
Shekhar Tewari, chief executive officer and executive director of Modenik Lifestyle Pvt Ltd, said. “As we accelerate our growth journey, we needed a media partner who truly understands both the digital and traditional media landscape. Havas Media India brings exactly that – a sharp, data-driven approach combined with strong on-ground execution capabilities.”
Mohit Joshi, chief executive officer of Havas Media Network India, also commented, “At Havas, we believe that real growth is powered by desire – the desire of brands to mean more, and the desire of consumers to connect deeply. We are excited to partner with them on this journey and bring our full network’s capabilities to drive meaningful, desire-led growth for the brand.”
On the other hand, Uday Mohan, chief operating officer at Havas Media India and Havas Play, added, “Modenik Lifestyle brings together a powerful portfolio—brands like Dixcy Scott and Enamor have built genuine equity with Indian consumers over the years. Our ambition is to elevate that equity by creating seamless, insight-led experiences across every touchpoint, online and offline, that feel cohesive and drive real conversion.”
The appointment further adds to Havas Media India’s client portfolio as the network continues to expand its presence in the country.
