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Lotus’s launches sports fest, gaming workshops for Thai youth

by Melissa Reyes

-

March 10, 2026

Bangkok, Thailand – CP AXTRA’s retail chain Lotus’s has partnered with MC Group to launch “Lotus’s Tournament 2026,” a sports and gaming competition aimed at young athletes across Thailand.

The tournament will feature five events: Beyblade, Tamiya, card games, basketball, and Rubik’s Cube. Qualifying rounds will be held across selected Lotus’s branches nationwide, allowing participants from different regions to compete for a spot in the national championships. The total prize pool is expected to exceed THB 1m (USD 31.4k).

According to CP AXTRA, the competition also aims to provide pathways for participants to compete internationally. Champions from the Beyblade and Tamiya categories will go on to represent Thailand in global competitions in the United States and Hong Kong, respectively.

Benchawan Ongsri, chief mall officer of the Mall & Property Group at CP AXTRA, said, “Lotus’s is committed to creating spaces of opportunity for Thai youth through the Happy Mall concept, which connects people and communities together.”

Beyond the tournament, the company will also organise gaming and sports workshops for underprivileged youth. As part of the programme, equipment and toys will be donated to local schools.

“Lotus’s Tournament 2026 goes beyond being just a competition. It is a platform that enables young people to showcase their potential, develop skills, and pursue professional competitive paths,” Ongsri added.

Related Tags Thailand Sports activation Lotus's CP AXTRA MC Group MC Jeans Benchawan Ongsri Marketing
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