BLKJ Havas wins Singapore Tourism Board account, launches dedicated creative unit ‘The Block’

Singapore – Singapore Tourism Board has appointed BLKJ Havas to support the global promotion of Singapore, marking a new mandate for the Singapore-born agency.

Alongside the appointment, the agency has launched The Block, a bespoke offering dedicated to supporting the tourism board’s global marketing efforts.

According to the agency, The Block will operate as a dedicated creative unit built specifically for STB. The team will bring together talent across strategy, creativity, content and innovation, with the aim of delivering campaigns that respond to the fast-moving tourism landscape.

Kenneth Lim, assistant chief executive for the marketing group at the Singapore Tourism Board, said the partnership reflects the agency’s ability to combine experience with the right capabilities.

“The agency assembled a team with the right experience and tools to elevate our creative campaigns. In a crowded space, cutting through the noise requires exceptional creative vision. We are excited to partner with BLKJ Havas to sharpen STB’s creative strategy through enhanced insights and ideas to engage our key segments,” he said.

The agency said the dedicated structure is designed to support the tourism board’s global ambitions while enabling faster collaboration and execution of creative initiatives.

Rowena Bhagchandani, co-founder and CEO at BLKJ Havas, highlighted the significance of the mandate for the Singapore-based agency.

“As a Singapore-born agency, we couldn’t be prouder to help bring Singapore to the world. In a time of unprecedented political, cultural and economic upheaval, we believe Singapore will increasingly become a destination of choice. And we see it as our mission to help the Singapore Tourism Board lead that charge,” she said.

Rowena added, “Our bespoke offering to STB, The Block, embodies our can-do spirit and the best of our creativity, driving excellence and delivering innovative un-advertising solutions. We’re excited about what’s next.”

BLKJ Havas added that the structure reflects its ambition to push the boundaries of tourism marketing while showcasing Singapore’s distinctive character to global audiences.

With The Block, the agency aims to create a more agile model for delivering integrated campaigns, bold creative ideas, and storytelling initiatives for the Singapore brand.

Earlier in February this year, the Singapore Tourism Board has appointed Edelman as its PR agency, where they will support core, always-on PR activities spanning strategic planning, media engagement, issue and crisis counsel, digital amplification, monitoring, and measurement for the tourism board.