Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Marketing Global
No posts found

Paramount agrees to acquire Warner Bros. Discovery following Netflix’s exit from bidding war

by Teddy Cambosa

-

March 2, 2026

Paramount agrees to acquire Warner Bros. Discovery following Netflix’s exit from bidding war

United States – Paramount Skydance Corporation has entered into a definitive agreement to acquire Warner Bros. Discovery in a cash transaction valued at $81 billion in equity value and $110 billion in enterprise value, the companies announced on February 27. This follows recent news of Netflix exiting the bidding war to acquire WBD.

Under the terms of the deal, Paramount Skydance Corporation will pay $31.00 per share in cash for all outstanding shares of Warner Bros. Discovery. If the transaction has not closed by September 30, 2026, WBD shareholders will receive a $0.25 per share “ticking fee” for each quarter, measured daily, until completion.

The transaction has been unanimously approved by the boards of directors of both companies and is expected to close in the third quarter of 2026, subject to customary closing conditions, including regulatory approvals and approval by WBD shareholders. A shareholder vote is expected in early spring 2026.

The combined company is expected to bring together film and television studios, streaming platforms, and linear networks across a broad international footprint. The companies said the merger would expand consumer choice and create new opportunities for creative talent.

David Ellison, chairman and CEO of Paramount, a Skydance Corporation, said: “From the very beginning, our pursuit of Warner Bros. Discovery has been guided by a clear purpose: to honor the legacy of two iconic companies while accelerating our vision of building a next-generation media and entertainment company. By bringing together these world-class studios, our complementary streaming platforms, and the extraordinary talent behind them, we will create even greater value for audiences, partners and shareholders — and we couldn’t be more excited for what’s ahead.”

David Zaslav, president and CEO of Warner Bros. Discovery said: “I’m very pleased with the outcome we achieved for WBD shareholders and the entertainment industry. Our guiding principle throughout this process has been to secure a transaction that maximizes the value of our iconic assets and our century-old studio while delivering as much certainty as possible for our investors. We look forward to working with Paramount to complete this historic transaction.”

The companies said the merger would combine a portfolio of more than 15,000 film titles and thousands of hours of television programming, including franchises such as Game of Thrones, Mission Impossible, Harry Potter, Top Gun, the DC Universe and SpongeBob SquarePants.

They also outlined plans to maintain both studios and target 15 theatrical feature films per year per studio. Each film will receive a full theatrical release with a minimum 45-day global window before becoming available on paid video-on-demand, with the intention of extending to 60 to 90 days or more for certain releases.

The combined direct-to-consumer offering is expected to unite Paramount+, HBO Max and Pluto into a single competitive streaming platform. The companies said the merger would enhance reach, engagement and monetization capabilities, positioning the new entity as a stronger global streaming competitor.

In addition to entertainment content, the merged company will hold a broad sports rights portfolio, including the NFL, Olympics, UFC, PGA Tour, NHL, Big Ten and Big 12 Football, NCAA College Basketball, and the Champions League, with distribution across multiple platforms.

The companies also cited expected operational efficiencies and cost savings of more than $6 billion, driven by technology integration, corporate-wide efficiencies, procurement savings, real estate optimization and other streamlined operations.

Paramount said its pro forma balance sheet and cash flow would support continued investment in growth initiatives and content production following the close of the transaction.

Related Tags Media & Entertainment Merger Warner Bros. Discovery Paramount David Ellison David Zaslav
Share this article

Related Articles

View All
Netflix Warner Bros
Marketing Featured Global
Netflix declines to raise Warner Bros. offer amid Paramount rivalry
February 27, 2026
By Sharona Nicole Semilla
netflix mappa anime partnership
Platforms Global
Netflix and MAPPA expand partnership to launch exclusive global anime slate
January 21, 2026
By Aliza Carmona
Warner Bros. Discovery likely to reject Paramount’s hostile takeover bid
Marketing Global
Warner Bros. Discovery likely to reject Paramount’s hostile takeover bid
December 17, 2025
By Teddy Cambosa
PARAMOUNT X WBD
Marketing Featured Global
Paramount escalates takeover battle with tender offer for Warner Bros. Discovery
December 10, 2025
By Sharona Nicole Semilla
Netflix seals agreement to acquire Warner Bros. for $82
Platforms Featured Global
Netflix seals agreement to acquire Warner Bros. for $82.7b
December 6, 2025
By Sharona Nicole Semilla
paramount wpp media cut off
Marketing Global
Paramount drops WPP Media in cost-cutting move linked to Skydance merger
June 4, 2025
By Aliza Carmona
No posts found

Featured Articles

View All
Inside the shift from manual to smart content supply chains: how you can transform your content creation strategy
Marketing Featured Southeast Asia
Inside the shift from manual to smart content supply chains: How you can transform your content creation strategy
February 20, 2026
By Teddy Cambosa
Greenpark 2026_Article FI (1)
Marketing Featured Southeast Asia
The Rules of Search Have Changed: AI Visibility Takes Centre Stage
February 13, 2026
By MARKETECH APAC
Meltwater 2026_Beauty Feature Image
Marketing Featured Global
Inside the ‘beauty trend book’: Discover how emotion-led beauty bridges consumer connection
January 27, 2026
By Lyene Marie Darang
Events_Feature Image (1920 x 1080) (6)
Marketing Featured Global
Financial services marketing: How leading banks and insurers stay ahead on social media compliance
January 26, 2026
By Sharona Nicole Semilla
Awards 2026_Jury Article_Light
Marketing Featured APAC
Jury lineup for ‘Content Marketing Awards Asia-Pacific’ announced, representing content marketing trailblazers in APAC
January 12, 2026
By Sharona Nicole Semilla
WNPH 2026 Featured Image Final
Marketing Featured Southeast Asia
‘What’s NEXT in Marketing: Philippines 2026’ fourth edition reveals first speaker lineup and expanded two-day conference programme
December 19, 2025
By Aliza Carmona
No posts found

Most Recent Articles

AAA finalists article FI
MARKETECH APAC announces finalists for inaugural Advertising Awards Asia Pacific 2026
June 11, 2026
Aliza Carmona
No posts found
Etiqa takes readiness campaign to public spaces with interactive activation
June 11, 2026
Sharona Nicole Semilla
Australian retailers accelerate AI investment despite customer data gaps, report finds
June 11, 2026
Sharona Nicole Semilla
Fuze Tea’s new campaign spotlights Gen Z’s pursuit of balance and self-expression
June 11, 2026
Julian Bartolome
Singlife teams up with Mediacorp to bring FIFA World Cup 2026 action to Singapore viewers
June 11, 2026
Sharona Nicole Semilla
Omnicom Media launches dedicated Client Success discipline across APAC
June 11, 2026
Aliza Carmona
No posts found

Subscribe Now

This field is for validation purposes and should be left unchanged.
Agreement(Required)
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Featured Events

Conferences
  • Retail & E-Commerce Innovation Series
  • What's NEXT in Marketing Series
  • Digital Experience Asia Series
  • Advertising Summit Asia Philippines
Awards
  • Marketing Technology Awards
  • Retail & E-commerce Excellence Awards Asia Pacific
  • Empowered Women Awards
  • NEXT Awards Series

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

This field is for validation purposes and should be left unchanged.
Agreement(Required)

© 2026 MARKETECH APAC. All rights reserved.

We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin