Bangkok, Thailand – Nestlé (Thai) Ltd. has partnered with major retail chains to roll out a nationwide consumer campaign that aims to align consumer values with sustainability and nutrition practices.
Titled “Nestlé GOODx3,” the initiative highlights products positioned as “Good for Wallet, Good for You, and Good for the Planet and Community.” The campaign runs from 18 February to 3 April 2026 across participating supermarkets and convenience stores, including 7-Eleven, Lotus’s, Big C, Makro, Tops, and Villa Market.
The programme offers discounts as well as on-ground engagement activities. Some customers may qualify to join a four-week balanced diet programme led by online health coach Jessica Cuny, also known as “Be Fit with Jess.” The sessions focus on meal planning and nutrition guidance using Nestlé products.
The initiative also features a recycling component. Nestlé is working with WasteBuy Delivery to set up recyclable waste collection points at participating stores. Consumers can exchange used packaging for monetary returns, with additional incentives offered for Nestlé-branded materials.
According to the company, the campaign forms part of its broader strategy to promote responsible sourcing, packaging recovery, and more nutritious product offerings, while strengthening retail partnerships nationwide.
