Wolfzhowl, The Brand Odyssey launch strategic consumer engagement ‘Wolf Odyssey’ firm 

India — Wolfzhowl, a behavioural strategy consultancy, has partnered with Pune-based integrated creative consultancy The Brand Odyssey to launch a new firm, ‘Wolf Odyssey’, aimed at providing strategic consumer engagement services. 

The firm will operate out of Pune and serve brands across regional, national, and select international markets.

According to the companies, Wolf Odyssey combines Wolfzhowl’s expertise in growth strategy and StraTech with The Brand Odyssey’s capabilities in on-the-ground marketing and creative advertising. The firm will also focus on senior-level strategic thinking and implementation for sectors including real estate, BFSI, pharma, healthcare, and traditional and modern retail.

Saurabh Khatri, founder of The Brand Odyssey, will lead client relationships and business growth from Pune. He brings with him over 18 years of experience across India, the UAE, and Southeast Asia, having worked with FMCG, hospitality, real estate, lifestyle, and services brands. 

Khatri also previously served as head of digital at McCann Worldgroup, Indonesia, handling brands such as Dettol, Mentos, and Burger King.

Joining him is Anupama Yadav as strategy head and consultant partner. Yadav brings more than 12 years of experience in brand strategy, having worked with global and Indian brands across luxury, automotive, FMCG, healthcare, lifestyle, alco-bev, and consumer durables sectors. She has also held senior strategy roles at Ogilvy, Grey Group, Dentsu Creative, and JWT. Based in Pune, she will work closely with regional brands through Wolf Odyssey.

Commenting on the launch, Kalyan Ram Challapali, founder, Wolfzhowl Global, said, “Wolf Odyssey reflects how client needs are evolving, towards a sharper, more localised strategy that can move seamlessly from thinking to execution. By bringing together Wolfzhowl’s creative and content strengths with The Brand Odyssey’s depth in brand and digital strategy, we’re expanding our offering in a way that is both focused and flexible. 

He added, “This collaboration allows us to partner more closely with brands that need senior, hands-on thinking to drive relevance and growth in specific markets.”

Khatri and Yadav added in a joint statement: “Wolf Odyssey has been conceived to address a clear gap we see in the market, brands needing strong, on-ground strategic leadership that understands local context without losing sight of larger brand ambition.”

They continued, “The early response has been encouraging, with mandates already underway across healthcare and diagnostics, and conversations opening up across sectors. What’s most exciting is the opportunity to build brands with clarity, intent, and sustained impact, right from the ground up.”

Wolf Odyssey has already commenced work on its initial mandates, which include healthcare, diagnostics, and local business strategy engagements.