COMCO Mundo binds independent agencies together via ‘SEA CAN’ alliance

Southeast Asia — Bringing Southeast Asian agencies together, COMCO Mundo launches a new regional network of independent communication agencies, the Southeast Asia Communications Agencies Network Alliance or SEA CAN.

This alliance shared the common goal of enabling collaborative, impactful communication initiatives and integrating local expertise with regional operations.

The alliance includes Agrakom PR from Indonesia, led by Hana Budiono; Manimaran Ambalaghan from INK PR Malaysia; Rachel Syfargo of COMCO Southeast Asia – Pilipinas and Ampy Corpus of Singapore, as well as Sineenart Sinchai from 2COMMU Thailand, and Lai Thuy Chi from Chi Communications Vietnam.

The initiative is spearheaded by COMCO Mundo League of Enterprises’ Interregional president and group chief executive director, Ferdinand L. Bondoy, who also serves as lead convener of the alliance.

“With SEA CAN Alliance, we are building more than just a network, we are creating an ecosystem that connects local expertise with regional synergy, reinforcing excellence in the communications industry,” said Bondoy. 

He added, “Our goal is to empower independent agencies to grow together, share strengths, and deliver world-class communication campaigns rooted in authentic Southeast Asian perspectives.”

The alliance also aims to allow member agencies to leverage local insights while collaborating across borders to deliver strategies in Southeast Asia.

“In today’s interconnected Southeast Asia, no agency can operate in isolation,” said Budiono.

She added, “Through SEA CAN Alliance, we can help our clients tap regional opportunities while delivering PR campaigns efficiently across borders. Beyond business, it is also important for the alliance to champion causes like diversity, inclusion, sustainability, and climate change, leveraging our deep understanding of each country to make a meaningful impact in the region.”

Moreover, the SEA CAN Alliance provides a framework for cross-border collaboration, allowing each member to contribute market expertise to help brands navigate complex audiences and cultural nuances.

“Joining SEA CAN Alliance means expanding our opportunities to help brands, the people, and the community grow through meaningful communications,” commented Sinchai. “It elevates our purpose and potential, allowing us to empower our clients who aim to make an impact at a regional level. Beyond the work we accomplish together, we are equally excited to foster long-lasting friendships with our partners who share both great minds and good hearts.”

Through the alliance, member agencies aim to coordinate campaigns across multiple markets with cultural fluency and a deep understanding of the region’s diversity.

“Singapore serves as a key regional hub, and SEA CAN Alliance unites strategic excellence with creativity,” remarked Corpus. “Through this collaboration, we can deliver campaigns that are culturally fluent, strategically strong, and impactful across Southeast Asia, helping our clients scale seamlessly across markets.”

Moreover, the SEA CAN alliance partners have formally signed a Memorandum of Agreement, while also trying to promote ‘One Southeast Asia’ advocacy to champion regional identity, environmental sustainability, and youth engagement. 

“ASEAN faces pressing social and environmental issues, from climate change to inequality,” said Lai. “By championing these causes, SEA CAN Alliance can help the industry lead meaningful change while setting the standard as pioneers in addressing these challenges across the region.”

Ambalaghan also shared. “Supporting these causes also strengthens our credibility, attracts like-minded partners, and fosters trust, innovation, and collaboration for more resilient communities.”

Finally, Syfargo also commented,  “By combining local insights with cross-border expertise, we help brands connect authentically with Southeast Asian audiences while creating meaningful impact across the region.”