Singapore – Porsche has launched a new lifestyle-focused brand space at Jewel Changi Airport, offering visitors what it describes as a multi-sensory experience combining design, culture, and lifestyle.
The venue, located near the Terminal 1 arrivals hall and adjacent to Jewel’s indoor forest and waterfall, is divided into four zones. These include Café Carrera by Baker & Cook, which serves a menu inspired by automotive themes; the Culture Garage, a rotating exhibition area for Porsche’s current and historic cars; the Porsche Lifestyle Boutique, a retail section aimed at both new and long-time fans; and a forthcoming reception and welcome area for the Porsche Experience Centre Singapore.
According to the company, the interior design incorporates classic Porsche colours and materials such as the Light Ivory paint shade, the Pepita fabric pattern, and the rare Mint Green “Paint to Sample” colour. A feature wall curated by photographer and Curves magazine founder Stefan Bogner displays images and stories related to the brand.
The brand space is positioned as a stop for both international travellers passing through Changi Airport and local visitors.
Porsche said that a reception area for the upcoming Porsche Experience Centre Singapore, scheduled to open in 2027, will also be part of the location. The area is expected to act as a first touchpoint for guests, with the company stating it will provide “an ideal setting in which to uphold the brand’s commitment to excellence in hospitality at every point of contact – a staging point to give guests their first taste of the experience that awaits them at the PEC site just a short drive away.”
