New Delhi, India – In collaboration with artist collective Doodle Mapuls, Renault India unveiled ‘The New India Frame’ a 30 feet by 30 feet hand-painted work near Terminal 3 of Indira Gandhi International Airport in Delhi, during the 79th Indian Independence Day on August 18.
The large-scale art installation is part of Renault’s “Renault.Rethink” campaign that represented the Indo-french connection of India, as well as the combined elements of traditional Indian culture with modern urban aesthetics, including contemporary street culture, music, and youth expression. It also incorporates visual references to iconic Delhi architecture, fashion, and musical instruments.
As described by Mapuls, the artwork serves as a reflection of India’s evolving identity. The title ‘The New India Frame’, according to the Mapuls team, was conceived to reflect the duality of India’s identity, which is rooted in its past and living in the now.
“The illustration pays homage to traditional miniature art and folk painting styles, but evolves them with a reformed, progressive visual treatment that speaks to today’s global design language. The juxtaposition of intricate storytelling with bold, modern composition mirrors Renault’s own ethos: rethinking the familiar to create something dynamic, relevant, and forward-looking,” they shared.
On the other hand, Renault India vice president Francisco Hidalgo affirmed that the installation is more than art, but rather, a cultural dialogue, “It is a heartfelt celebration of India’s vibrant culture, woven seamlessly with Renault’s French design sensibilities.”
He continued, “Unveiling it on Independence Day is our tribute to the spirit of India — a nation rooted in tradition yet constantly reimagining its future,”
Moreover, OMD India CEO Anisha Iyer shared that the positioning of the launch was intended to engage travelers and reflect the brand’s creative vision, “This unveiling was designed to create a deep, genuine connection with the people of India by capturing the nation’s essence as it stands today: entrenched in culture, yet confidently moving forward. By launching it on Independence Day, we’ve made Renault a part of a day that honors India’s past, celebrates its present, and inspires its future, aligning the brand with a sense of collective pride and progress.”
Renault stated that through such initiatives, it hopes to reinforce its brand message and connect with audiences in new ways.
![[Partnership] Zitcha and Pentaleap](https://marketech-apac.com/wp-content/uploads/2026/06/Partnership-Zitcha-and-Pentaleap.jpg)