Singapore Tourism Board partners with K-pop star JISOO for ‘Your Love’ special video

Singapore – The Singapore Tourism Board (STB) has teamed up with K-pop artist JISOO to release a special video for “Your Love,” a track from her new mini album AMORTAGE. Filmed at the Mandai Wildlife Reserve, the video showcases Singapore’s natural attractions while reflecting the emotional tone of the song.

The collaboration aims to promote Singapore’s tourism appeal to global audiences, using K-content to reach fans of JISOO and inspire both Korean and international travellers to explore the city’s diverse landscapes and culture. STB has previously worked with artists including Jin, Coldplay, One Republic, Billie Eilish, Charlie Puth, Jackson Wang, and Honne to highlight Singapore as a destination.

The special video includes scenes from Rainforest Wild Asia, the region’s first adventure-based zoological park, which opened in March 2025 and offers a tropical rainforest experience with wildlife encounters and forest treks. The Singapore Zoo, known for its open-concept habitats, also features in the production.

“Through this partnership, we hope to showcase Singapore’s unique landscapes and attractions, such as the lush greenery and immersive wildlife experiences at the Mandai Wildlife Reserve, our key partner in this project. JISOO’s emotive performance brings to life the beauty of Singapore’s nature, and we hope her global influence will inspire more visitors and K-pop fans to discover and enjoy the memorable experiences our destination has to offer,” said Serene Tan, executive director for North Asia at Singapore Tourism Board.

Jean Choi, chief sales and marketing officer at Mandai Wildlife Group, added, “We’re excited to collaborate with STB on this music video. It’s a creative way to showcase the Mandai Wildlife Reserve and reveal a side of Singapore many may not expect. The precinct offers visually striking, memorable experiences that will resonate with Korean travellers, who value curated, Instagrammable spots with emotional storytelling.”

The “Your Love” special video was released on 12 August, with a behind-the-scenes feature set to follow. To mark the launch, Rainforest Wild Asia will host the “Your Love meets the Wild” campaign from 13 August to 5 October 2025, offering visitors a curated trail inspired by the video, from wildlife encounters to cavern chambers reminiscent of real-world caves.