Singapore – Creative solutions company McCann Singapore has launched a new song in honour of SG60, paying tribute to the country’s resilience. The song titled ‘Dream Big, Singapore’ reimagines the National Day Song, highlighting the country’s spirit of imagination.
To pen the song, McCann Singapore collaborated with Hugh Harrison, its former creative director. Harrison previously wrote Singapore’s National Day songs, including ‘Count on Me Singapore,’ ‘Stand Up for Singapore, and ‘We Are Singapore.’
‘Dream Big, Singapore’ takes a lost lyric from Harrison’s draft of ‘Count on Me Singapore.’ The earlier version included the words “we have a dream, we have a dream,” which was replaced by “we can achieve.” It highlights the nation’s need for practicality during its economic problems in 1986.
This time, McCann’s new song centres on the idea of a shared dream. It invites Singaporeans to look towards the future by continuing their hard work.
The song is also part of McCann’s celebration of its 50th year in Singapore, reflecting the agency’s role in shaping Singapore’s growth narrative.
‘Dream Big, Singapore’ is available on YouTube, accompanied by a social and online campaign.
Brandon Cheung, CEO at McCann Worldgroup Southeast Asia, commented, “At McCann, we help our clients build enduring brands that win and keep winning. As we reflect on Singapore’s 60th anniversary and our 50th year of operation in the country, we celebrate Singapore’s success both as a thriving nation and a globally admired brand. The reimagined song, ‘Dream Big, Singapore’, perfectly encapsulates the timeless and timely optimism of Singapore and McCann’s humble role in shaping the national brand over the years.”
