Tag: McCann Singapore
Singapore — Blackmores is encouraging younger consumers to put their fitness habits to the test with the launch of ‘Pawlympics,’ a new integrated campaign that challenges participants to answer a simple question: “can you outwalk a pet?” Created in partnership with McCann Singapore, the campaign uses...
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Singapore – The Republic of Singapore Navy is attempting to rewrite how young women see military careers—not through toughness or discipline, but through memory. In a new recruitment campaign developed with McCann Singapore, the Navy is targeting the self-limiting beliefs that have long kept women from...
The appointment follows a six-month succession plan that will see Soon depart the agency and Singapore for personal reasons. Soon has spent more than 25 years in the country’s advertising industry.
Singapore – McCann’s Singapore office has appointed Rajiv Jayaraj as general manager, handing him a dual brief that also places him at the helm of McCann Content Studios, the agency’s integrated social, content, production, and influencer unit. Based in Singapore, Jayaraj will help steer the agency’s...
Singapore – McCann Singapore has entered a new collaboration with Adobe to test and deploy generative artificial intelligence tools in live marketing campaigns, as agencies across Asia push to industrialise AI-driven content production. The partnership will see McCann integrate Adobe’s creative AI suite—including...
By translating complex payment security systems into character-led storytelling, the campaign presents fraud prevention in a more relatable and engaging format.
The campaign’s main film, broadcast nationally in both markets, follows a young girl named Putri who is unable to fill her spoon with food while fasting but instead fills it with good deeds.
Singapore — McCann Singapore and MullenLowe Singapore will combine to form a single integrated creative agency, operating under the McCann Singapore brand, following Omnicom’s acquisition of Interpublic. The move marks a strategic exception to the global realignment, which sees MullenLowe joining TBWA...
Singapore – A month-long initiative is set to bring families and animal lovers closer to Singapore’s rescued street dogs this December, as McCann Worldgroup Singapore, SOSD and Klook launch the “Singapore Special Walk” at SOSD’s Sungei Tengah shelter. Held every weekend evening, the event invites participants...
Creative solutions company McCann Singapore has launched a new song in honour of SG60, paying tribute to the country’s resilience.
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