Singapore’s Fei Siong Group to launch Encik Tan in Indonesia by end-2025

Indonesia – Singapore’s Fei Siong Group, the food and beverage (F&B) group that began as a humble hawker centre stall, is making its first overseas expansion by bringing its popular hawker-style brand ‘Encik Tan’ to Indonesia.

The group plans to open its first Encik Tan outlet, along with its dim sum brand Pao Pao, in Jakarta by the end of December under a joint venture, according to a report by The Business Times International. Both brands will carry halal certification.

Future Encik Tan outlets in Indonesia will be developed through a franchise model, with Fei Siong targeting 100 locations across the country by 2030. The group is also considering franchising Pao Pao, depending on the performance of the initial kiosk.

Fei Siong has also identified Malaysia as its next market, with discussions underway to open its first Encik Tan branch in Johor by the third quarter of 2026, followed by a Kuala Lumpur outlet in the first quarter of 2027. The group aims to establish 50 outlets in Malaysia within five years and double that figure by 2035.

To support these expansion plans, Fei Siong is seeking growth-stage capital and has not ruled out the possibility of an initial public offering.

The overseas push comes as Fei Siong marks its 30th anniversary. The group previously gained experience managing the Singapore franchise of the US fried chicken chain Popeyes, which it exited in 2023.