Braze to bring ‘Grow With Braze’ flagship event in Jakarta; to headline discussions on navigating customer engagement this 2025

As we step into 2025, the landscape of customer engagement is evolving faster than ever. Shaped by shifting consumer expectations, rapid technological advancements, and an increasingly fragmented media environment, brands face both new challenges and unprecedented opportunities. To thrive, businesses must adopt agile, customer-centric strategies that prioritise personalisation, trust, and meaningful connection.

In order to continue fostering discussions on what’s next for customer engagement, Braze is bringing its flagship event ‘Grow With Braze’ on 27 August 2025 in The Westin Jakarta, Indonesia. The flagship event, supported by regional marketing and advertising trade publication MARKETECH APAC, is designed to empower marketers, innovators, and industry leaders, the event promises a dynamic platform for learning, networking, and elevating customer engagement strategies in one of Southeast Asia’s most vibrant markets.

Moreover, attendees can expect exclusive insights and actionable content to help accelerate business growth through smarter, more effective engagement. The program will feature thought-provoking discussions on proven practices to maximise customer relationships, as well as opportunities to connect with like-minded professionals passionate about creating meaningful experiences.

The event’s lineup of speakers include:

• Amelia Rahmi, CRM & Loyalty Program Manager at The Union Group
• Julia Simon, VP of APAC at AB Tasty
• Praya Mudya, Digital Marketing Manager at Otten Coffee
• Shahid Nizami, Vice President, APAC & GCC at Braze
• Zachri Alrashid, Head of Growth & CRM at MIFX

The ‘Grow With Braze’ Jakarta event is also made possible by AB Tasty and WhatsApp .

Joven Barceñas, founder and CEO of MARKETECH APAC, said, “We’re thrilled to continue our long-standing partnership with Braze and to be their partner in bringing the ‘Grow with Braze’ event to Indonesia. It’s incredibly exciting to help foster meaningful conversations and connections in one of the region’s most dynamic markets. At MARKETECH APAC, we’re passionate about supporting initiatives that empower the marketing community to deliver smarter, more impactful customer engagement.”

Learn more about the event’s agenda by checking out the event’s official website HERE.

If you would like to know more about registering for this event, contact Kylene Lim, project manager at MARKETECH APAC via [email protected].